PPC Campaign Manager

3 days ago


Gujranwala, Punjab, Pakistan HR Ways Full time

Company Overview:

HR Ways is a reputable technical recruitment firm that specializes in finding IT talent for software houses and IT product companies worldwide. With entities in multiple countries, we have established ourselves as a trusted partner for businesses seeking top talent.

Job Description:

We are seeking a seasoned PPC Consultant to join our team and take charge of managing and optimizing Google Ads, Meta Ads, and Bing Ads for our clients' UK and DE markets. This role requires someone with expertise in PPC advertising, analytical skills, and the ability to drive results.

Responsibilities:

  • Develop and execute effective PPC strategies for the UK and DE markets.
  • Manage Google Ads, Meta Ads, and Bing Ads, including keyword research, ad copy, bid management, and landing page optimization.
  • Conduct A/B testing and optimize Google Shopping & Performance Max campaigns.
  • Analyze data, identify trends, and make data-driven decisions to improve performance.
  • Work with the SEO team to ensure synergy between paid and organic strategies.
  • Monitor CPC, conversion rates, and KPIs to maximize ROI.
  • Ensure compliance with advertising regulations in the UK and Germany.
  • Provide monthly performance reports with insights and recommendations.

Requirements:

  • A minimum of 3+ years of experience in e-commerce PPC advertising.
  • Expertise in Google Ads, Meta Ads, Bing Ads, and Google Shopping.
  • Strong understanding of UK and DE consumer behavior (German fluency is a plus).
  • Proven track record in scaling campaigns profitably and optimizing ROAS.
  • Experience with Google Analytics, Tag Manager, and conversion tracking.
  • Knowledge of CRO strategies, retargeting, and landing page optimization.
  • Analytical mindset with strong problem-solving skills.


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