Ambitious Brand Manager

2 weeks ago


Karachi, Sindh, Pakistan beBeeInnovative Full time 900,000 - 1,200,000
Job Summary

We are seeking an ambitious Brand Manager to drive growth and transformation of our In-Home portfolio. This is a high-impact role at the heart of our business, balancing affordability with aspiration to make us the dessert of choice for every household.

As a Brand Manager, you will be responsible for building a deep understanding of household ice cream consumption and evolving family occasions. You will analyze competitive strategies to sharpen our positioning and lead the renovation of our bricks, buckets, and tubs portfolio to strengthen quality, trust, and value.

You will shape the future roadmap including entry into multipacks and indulgent variants, leading cross-functional project teams to land innovations seamlessly. You will also develop compelling campaigns across TV, digital, and outdoor to build brand love and trust, and execute digital-first performance marketing adapting communication across key occasions.

Key Responsibilities:

  • Build a deep understanding of household ice cream consumption and evolving family occasions.
  • Analyze competitive strategies to sharpen our positioning.
  • Lead the renovation of our bricks, buckets, and tubs portfolio to strengthen quality, trust, and value.
  • Shape the future roadmap including entry into multipacks and indulgent variants.
  • Develop compelling campaigns across TV, digital, and outdoor to build brand love and trust.
What You Need to Succeed

Skills:

Obsession with consumers, families, and their evolving ice cream occasions. Balance of analytical rigor and creative brand building, able to link numbers with storytelling. Strong knowledge of end-to-end marketing management: from innovation and pre-build planning to launch and campaign execution.

Experiences & Qualifications:

Bachelor's degree required. 1-2 years' experience in Marketing or Brand Building. Proven track record in innovation delivery and managing cross-functional teams. Agency management experience (creative, media, PR, digital). Foods/Refreshments experience is a plus.

Leadership & What You Can Expect

LEADERSHIP:

WHAT YOU CAN EXPECT:

  • A unique mix of global scale and start-up spirit.
  • Career without limits.
  • A performance-driven culture.
  • A company that celebrates joy, innovation, and purpose.

Here's what defines success in our organization:

Focus on Growth: Embracing new challenges, seeking opportunities to innovate, and continuously looking for ways to expand and improve. Whether it's scaling markets, evolving roles, or leading teams, we value those who see possibilities and take initiative.

Speed & Simplicity: Working efficiently, adapting quickly, and simplifying processes by leveraging technology to drive better outcomes.

Winning with Fun: Collaborating, integrating seamlessly with a founder/owner mindset, keeping what's best for the company at the heart of all that is done. We build diverse, inclusive, and winning teams that drive our business.

Care & Challenge: Fostering an open, transparent environment where team members can grow, share feedback openly, holding themselves and each other to high standards while maintaining a strong sense of support and camaraderie.

Expertise in our category: A deep understanding of our industry, customers, and market trends enabling us to stay ahead and turn challenges into opportunities.

If these qualities resonate with you, we'd love to connect and explore how you can be part of our team.

At our organization, we believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are committed to equity, inclusion, and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.



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