Senior Search Engine Optimization Specialist

5 days ago

Lahore, Punjab, Pakistan beBeeSEO Full time £45,000 - £60,000
Job Overview

We are seeking an experienced SEO professional to develop and execute a comprehensive search engine optimization strategy that drives results.

The ideal candidate will own the end-to-end SEO process with a strong focus on local SEO, including technical audits, on-page optimization, Google Business Profile growth, citations, and local link building. The goal is to turn searches into booked inspections and calls.

Key Responsibilities
  • Develop and iterate an SEO roadmap aligned to revenue goals, seasonality, and service areas.
  • Conduct crawl diagnostics and fix issues related to indexation, Core Web Vitals, site speed, redirects, canonicals, schema/JSON-LD, and internal linking.
  • Map keywords to pages, optimize service + location pages, write/update titles, metas, headers, FAQs, and content briefs.
  • Brief writers or draft yourself; ensure content follows UK English and passes E-E-A-T checks; interlink money pages and hubs.
  • Manage Google Business Profile (categories, services, posts, products, Q&A, hours, updates).
  • Build/clean citations and ensure NAP consistency at scale.
  • Rol out location pages & service-area pages with unique, conversion-led content.
  • Review acquisition, responses, and profile hygiene.
  • Competitor/Map Pack gap analysis and spam-fighting where appropriate.
  • Owning GA4, GSC, and call/lead tracking; set up events/conversions; create weekly dashboards; report on KPIs and next actions.
  • Secure relevant local/industry placements (directories, niche blogs, local press); manage outreach lists and follow-ups.
  • Work with web/WordPress team to ship changes quickly (themes, plugins, UX tweaks, CRO).

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