Research Director

7 hours ago


Karachi, Sindh, Pakistan beBeeMarketing Full time 6,000,000 - 8,000,000

As a key professional in our organization, the Marketing Research Manager plays a pivotal role in guiding research initiatives and ensuring alignment with business objectives. They are responsible for analyzing market trends to identify opportunities and threats that impact our company's products.

Key Responsibilities:
  • Develop a comprehensive analysis of quarterly IMS reports and pinpoint areas of opportunity in the market for growth.
  • Support brand teams by providing expert research assistance and coordinating research projects with external agencies once initiated.
  • Evaluate the effective management of research projects and align research goals with brand objectives.
  • Coordinate ad-hoc research for any brand within the organization.
  • Lead the Market Intelligence Group in gathering competitive information from the market.
  • Organize training sessions on the IMS platform for relevant colleagues.
  • Collaborate with New Product Planning and Business Development functions on marketing research related to new projects.
Job Specification:

Essential Skills & Competencies:

  • Understanding of overall business strategies and industry-specific complexities.
  • Strategic skills including creativity and effectiveness in identifying challenges and balancing short-term needs with long-term vision.
  • Strong analytical, problem-solving, and quantitative skills.
  • Well-organized with ability to be flexible, prioritize demands, and lead in a matrix organization.

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