
PR Specialist
3 days ago
We are seeking a seasoned PR specialist to join our team at iGate Technologies Pakistan. As the Public Relations Expert, you will play a pivotal role in developing and implementing effective public relations strategies that elevate our brand image, boost market visibility, and foster strong relationships with influencers and media outlets.
Key Responsibilities:- Strategic PR Planning: Develop and execute comprehensive public relations plans that align with our marketing and brand strategy. Identify opportunities for brand-building through strategic partnerships, media relations, and influencer engagements.
- Ambassador and Influencer Management: Identify, negotiate with, and manage relationships with brand ambassadors and influencers to drive brand visibility. Ensure that ambassadors and influencers represent the brand consistently and align with our values and goals. Monitor the impact and effectiveness of influencer campaigns and optimize strategies based on performance metrics.
- Media Relations: Cultivate and maintain relationships with media outlets, journalists, and key influencers to secure coverage in relevant publications, both online and offline. Develop press releases, media pitches, and other materials to generate media interest and manage our company image. Act as the primary point of contact for media inquiries, coordinating responses and managing crisis communications as necessary.
- Content and Campaign Management: Oversee the creation and distribution of PR content, including press releases, media kits, newsletters, and social media updates related to PR campaigns. Develop a content calendar in collaboration with the marketing team to align PR campaigns with seasonal events, launches, and industry trends.
- Product Placement in Movies and Media: Identify and secure product placement opportunities in movies, TV shows, and digital media platforms to expand brand reach. Work closely with production companies, agencies, and distributors to negotiate placements and track the exposure generated through these channels.
- Brand Positioning and Reputation Management: Monitor brand sentiment and manage the brand's reputation in the public sphere, addressing any negative coverage or issues proactively. Develop crisis communication plans and act swiftly in response to any PR crises to protect the brand's image.
- Performance Analysis and Reporting: Track and analyze the performance of PR campaigns, ambassador/influencer partnerships, and media coverage. Generate regular reports and provide insights on the effectiveness of PR activities, making data-driven recommendations for future campaigns.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A minimum of 5 years of experience in a public relations or communications role is required, preferably in sports, lifestyle, or entertainment industries.
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