Digital Marketing Specialist

2 weeks ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

We are seeking a skilled Digital Marketing Specialist to lead our performance marketing initiatives across paid and digital channels.

The ideal candidate will have hands-on expertise in planning, executing, and optimizing campaigns across PPC, paid social, display networks, and email marketing platforms.

  • Key Responsibilities:
  • Plan and execute performance marketing campaigns to drive customer acquisition, lead generation, and conversion rates.
  • Track, analyze, and report campaign performance using tools like Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Ads, and CRM dashboards.
  • Analyze data to refine and optimize campaign tactics for improved ROI.
  • Collaborate with cross-functional teams to align paid campaigns with brand messaging and overall digital strategies.
  • Stay up-to-date with evolving digital marketing trends, tools, and best practices.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in digital marketing with a focus on PPC, paid social, and performance marketing campaigns.
  • Strong analytical skills with proficiency in tools like Google Analytics, CRM dashboards, and reporting software.
  • Excellent communication, project management, and stakeholder collaboration skills.


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