Market Intelligence Specialist

6 days ago


Karachi, Sindh, Pakistan Esquare Services (Pvt) Ltd Full time
Job Role:
The Marketing Research Manager plays a vital role in driving business growth and informing key decision-making at Esquare Services (Pvt) Ltd. This role requires a seasoned professional with a deep understanding of market research principles and methodologies.

Responsibilities:
  1. Develop and implement research strategies aligned with business objectives.
  2. Lead cross-functional research projects, ensuring timely delivery and high-quality results.
  3. Build and maintain relationships with stakeholders, including brand teams, third-party agencies, and other key partners.
  4. Identify and prioritize research opportunities, aligning them with business objectives.
  5. Manage and develop Market Intelligence Group's activities, providing critical insights to inform business decisions.
  6. Provide training and support to colleagues on the IMS platform, ensuring effective use and adoption.
  7. Liaise with New Product Planning and Business Development functions to inform marketing research related to products and projects.
  8. Conduct marketing research for Retail Trade initiatives development, driving business growth and expansion.


Requirements

Skills & Competencies:

Technical Skills:
  1. Extensive knowledge of market research methodologies and tools.
  2. Proven experience in leading cross-functional research projects.
  3. Excellent communication and interpersonal skills.
  4. Ability to analyze complex data and draw meaningful insights.
  5. Strategic thinking and problem-solving skills.
  6. Experience working with secondary data sources and market intelligence tools.
  7. Well-organized and flexible, with ability to prioritize multiple demands.
Personal Qualities:
  1. Results-driven and goal-oriented.
  2. Collaborative team player.
  3. Adaptable and responsive to changing priorities.
  4. Strong analytical and problem-solving skills.


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