Salesforce Email Template Expert

2 days ago


Lahore, Punjab, Pakistan Islamic Aid Full time

At Islamic Aid, we are seeking a skilled Salesforce Email Template Expert to lead our email communications and enhance donor engagement efforts.

This is an exciting opportunity for a professional in Pakistan to contribute to impactful projects on a global scale, while working remotely in a flexible and collaborative environment.

Key Responsibilities:

1. Email Template Design and Development:

Utilize the Salesforce Email Template Builder to design and create professional, responsive, and dynamic email templates that align with Islamic Aid branding guidelines.

Leverage the Twilio-Salesforce integration to execute email campaigns efficiently, utilizing merge fields, dynamic content, and conditional logic to personalize donor communications.

Collaborate with the fundraising and donor engagement teams to develop and execute communication cycles that meet donor expectations.

2. Donor Communication Management:

Develop and implement targeted email campaigns tailored to donor preferences and behaviors, segmenting donor lists to optimize results.

Automate email workflows for donation receipts, follow-ups, campaign updates, and donor retention strategies to enhance donor engagement.

3. Performance Analysis and Optimization:

Monitor the performance of email campaigns using Twilio and Salesforce analytics, analyzing key metrics (e.g., delivery rates, open rates, and click-through rates) to identify areas for improvement.

Optimize templates and workflows based on A/B testing and campaign results to enhance donor engagement.

4. Collaboration and Mentorship:

Train and mentor junior team members in Salesforce Email Template Builder and Twilio integration, documenting processes, best practices, and workflows to ensure consistent and high-quality communication standards.

Resolve technical issues related to email templates and Twilio-Salesforce workflows, staying updated on the latest features of Salesforce, Twilio, and email marketing trends to recommend and implement innovative solutions.



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