Performance Marketing

7 days ago

Lahore, Pakistan Gamivision Full time

Job Description: We are seeking a results-driven Performance Marketing & ASO Specialist to join our team and drive the growth of our Android mobile games. The ideal candidate will be responsible for maximizing visibility, conversions, downloads, and overall ROI through a combination of App Store Optimization (ASO) and performance marketing campaigns.This role requires hands-on experience with Google Play Console, a strong understanding of Play Store policies & violations, and a proven ability to manage and optimize both organic and paid acquisition channels.Key Responsibilities:ASO & Play Store ManagementDevelop and implement ASO strategies for Android games to improve rankings, visibility, and downloads.Conduct in-depth keyword research and optimize titles, descriptions, tags, and other metadata.Perform A/B testing on store creatives (icons, screenshots, feature graphics, and videos) to maximize conversion.Monitor and ensure compliance with Google Play Store policies; identify and resolve policy violations proactively.Manage game listings for new releases and updates, ensuring best practices are applied.Performance MarketingPlan, execute, and optimize user acquisition campaigns across multiple channels Track and analyze campaign performance, retention, ROAS, and CPI to achieve growth targets.Work closely with the creative team to produce ad creatives that drive engagement and conversions.Continuously A/B test campaigns, targeting, and creatives to improve performance.Analytics & ReportingMonitor keyword rankings, competitor positioning, and user feedback to refine strategies.Use tools equivalent to evaluate campaign effectiveness.Provide actionable insights and performance reports to stakeholders.Collaboration & GrowthWork cross-functionally with product, development, and marketing teams to align ASO and performance marketing strategies with overall business goals.Stay updated on industry trends, algorithms, policies, and emerging user acquisition strategies in the gaming industry.Conduct competitive analysis to identify growth opportunities and benchmarks.Requirements:2 to 3 years of proven experience in ASO, preferably within the gaming industry on Android.Strong understanding of Google Play Store algorithms, ranking signals, and user behavior in the gaming space.Familiarity with ASO tools such as Sensor Tower, AppTweak, Mobile Action, or similar platforms.Hands-on experience with data analytics and tools like Google Analytics, Firebase, or App Annie.Excellent communication skills and a team-player attitude.Strong problem-solving mindset and ability to manage multiple projects simultaneously.Preferred:Background in mobile gaming (a strong plus).

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