Head of Digital and Growth Marketing

About Us
Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles' SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Role Overview
We're looking for an experienced and strategic Head of Growth and Digital Marketing to drive user acquisition, engagement, and retention across multiple channels for innovative, digital first telecommunications brands around the world.

This role is critical in developing and implementing growth marketing strategies to meet our ambitious targets, leveraging data, martech tools, digital experimentation, and an in-depth understanding of consumer behavior to make informed, impactful decisions.

The role will oversee agencies including those responsible for digital marketing, media planning and web development.

Key Responsibilities

• Growth Marketing Strategy & Implementation: Design and execute comprehensive growth marketing strategies to fuel user acquisition, engagement, and retention in alignment with business goals.
• Go-To-Market Plan: Manage day-to-day execution and on-time delivery of marketing activities to achieve key commercial objectives, ensuring seamless go-to-market strategy implementation.
• Marketing Channel Optimization: Oversee and optimize all marketing channels, including both organic and paid channels, ensuring maximum impact and efficiency.
• Data Analysis: Leverage data and performance metrics to generate insights that drive optimization and improved user engagement.
• Martech and digital tools: Tap into latest tools and technologies to elevate performance.
• Digital Experimentation and Testing: Develop and conduct A/B tests and other digital experiments aimed at maximizing conversion rates and refining customer experience.
• Insights and Reporting: Monitor campaign performance and compile reports with actionable insights, adjusting strategies based on findings to consistently improve results.

Requirements

• Experience: 8+ years in growth or digital marketing, with a strong track record of driving user growth, engagement, and retention in fast-paced environments.
• Analytical Skills: Proficient in data analysis, with the ability to interpret metrics and translate insights into effective strategies.
• Technical Skills: Hands-on experience with digital marketing platforms, CRM systems, and other martech tools essential for campaign management and reporting.
• Team Management: Experience building, nurturing and developing a high performance team
• Experimentation: Skilled in A/B testing and digital experimentation, with a focus on conversion rate optimization.
• Creative Problem-Solving: Demonstrated ability to develop innovative solutions and growth tactics.
• Communication & Collaboration: Strong communicator with the ability to work cross-functionally, leading and influencing teams towards shared growth objectives.
• Industry Knowledge: Experience in zero-to-one startups, digital first businesses, or telecommunications is highly desirable.

What's On Offer

• Career Development: Be a part of an innovative telecommunications company, helping to reshape the industry.
• Unique Growth Opportunity: Work on high-impact projects at both the startup and scale-up stages of growth.
• Autonomy & Ownership: Enjoy full autonomy in managing your portfolio and setting your path to success.
• Dynamic Environment: Join a vibrant, fast-paced team of smart, driven colleagues who are passionate about growth and technology.
• Attractive Package: Competitive salary and benefits, plus opportunities for further career advancement in a high-growth, high-tech environment.

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.