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Digital Marketing Specialist

2 weeks ago

Karachi ITE, Pakistan IHSAN Sons (Pvt) Limited Full time 600,000 - 900,000 per year

We're looking for a Digital Marketing Specialist who understands the digital landscape. Develop and execute digital marketing strategies to promote textile products (B2B/B2C)

  • Manage and optimize online campaigns (Google Ads, Meta Ads, LinkedIn, etc.)
  • Plan and execute email marketing, SEO/SEM, and social media initiatives
  • Analyze data and generate insights to improve performance (Google Analytics, Meta Insights, etc.)
  • Coordinate with the content/design team to create compelling visuals and campaigns
  • Collaborate with sales and product teams to align marketing strategies with business goals
  • Manage website updates and product launches via CMS/e-commerce platforms

Requirements

  • 2–5 years of digital marketing experience (experience in textile/fashion is a big plus)
  • Strong understanding of SEO, SEM, email marketing, and social media advertising
  • Proficiency in tools like Google Analytics, Meta Business Suite etc.
  • Creative mindset with an eye for visual branding.
  • Strong communication and project management skills
  • Bachelor's degree in Marketing or related field

Job Type: Full-time

Pay: Rs65, Rs75,000.00 per month

Work Location: In person