
Digital Marketing Specialist
1 week ago
Company Description
ibex delivers innovative business process outsourcing (BPO), smart digital marketing, online acquisition technology, and end-to-end customer engagement solutions. Operating 34 global CX delivery centers, provide superior customer experiences for many of the world's leading companies across various industries, including retail, e-commerce, healthcare, fintech, utilities, and logistics. Our team of over 35,000 employees, combined with our industry-leading Wave X platform, manages nearly 200 million critical customer interactions annually, driving exceptional customer experiences. Visit to learn more and connect with us.
Role Overview:
We are seeking a results-driven Digital Marketing Specialist who can lead Paid (Performance) Marketing Efforts. The candidate should be creative, analytical, and capable of handling multiple client accounts simultaneously.
Key Responsibilities:
- Develop and execute paid social media strategies aligned with brand goals.
- Plan, create, and manage campaigns.
- Collaborate with the design, production, and content teams to ensure smooth campaign execution (including content shoots).
- Monitor, analyze, and report on performance metrics for paid growth.
- Stay updated with social media trends, algorithms, and industry shifts, and incorporate them creatively into your campaigns.
- Manage ad campaigns across Facebook, Instagram, LinkedIn, TikTok, Google Ads (and more).
- Handle community engagement: respond to comments, queries, and maintain brand reputation.
- Ensure targets (engagement, reach, conversions, ROI) are consistently met.
Requirements:
- Proven experience of 2–5 years handling multiple social media accounts (agency or brand-side).
- Strong experience in both organic content marketing and paid performance campaigns.
- Understanding of analytics tools (Meta Ads Manager, Google Analytics, LinkedIn Ads, TikTok Ads, etc.).
- Ability to create strategies, execute campaigns, and optimize based on data insights.
- Excellent communication & coordination skills with design and production teams.
- Creativity in adapting industry trends to different brand voices and sectors.
- Strong portfolio of accounts managed with proven results (growth, engagement, and performance).
- Time management and ability to work in a fast-paced, multi-client environment.
Bonus Skills (Preferred):
- Experience with SEO content integration in social strategies.
- Basic knowledge of graphic design/video editing tools (Canva, Photoshop, Premiere Pro, etc.).
- Experience working in digital agencies with diverse clients.
- Strong grip over Google Ads
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