Lead Performance Marketing

1 day ago

Karachi, Sindh, Pakistan FMCG Full time 150,000 - 450,000 per year

Job Responsibilities:

  • Performance Marketing Strategy:
  • Develop, implement, and manage performance-driven marketing campaigns across digital channels including paid search, social media, display ads, and email.
  • Optimize campaigns to achieve business KPIs, including return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).
  • Conduct market research and competitor analysis to identify opportunities for growth.
  • Continuously analyze and test new digital marketing strategies and channels to improve campaign performance.
  • Campaign Management:
  • Manage and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
  • Set up A/B tests and multivariate tests to improve ad performance.
  • Monitor and adjust bidding strategies, targeting, and ad creatives to ensure optimal performance.
  • Track and measure campaign performance using tools like Google Analytics, Facebook Ads Manager, and others to ensure the achievement of targets.
  • Data Analysis & Reporting:
  • Use analytics tools to track, report, and analyze performance metrics, making data-driven recommendations for campaign optimization.
  • Develop weekly/monthly reports highlighting key campaign metrics and insights to present to stakeholders.
  • Analyze conversion data and funnel performance to identify areas for improvement.
  • SEO & SEM:
  • Collaborate with the SEO team to align paid search campaigns with organic search strategies.
  • Conduct keyword research and implement on-page SEO improvements to increase organic traffic.
  • Manage and optimize Google Ads campaigns to ensure cost-effective customer acquisition.
  • Budget Management:
  • Manage the digital marketing budget effectively to achieve the best possible ROI.
  • Ensure campaigns are executed within budget and on time, adjusting spend based on performance.
  • Creative Collaboration:
  • Work closely with the creative team to develop compelling ad creatives, landing pages, and email templates.
  • Collaborate with the content team to ensure messaging is aligned across all channels.
  • Customer Journey Optimization:
  • Identify and optimize key touchpoints along the customer journey to drive conversions.
  • Implement retargeting and remarketing strategies to re-engage users who have shown interest but have not converted.

Skills & Qualifications:

  • Proven experience in digital marketing, performance marketing, or paid media.
  • Expertise in Google Ads, Facebook Ads, and other paid media platforms.
  • Experience with analytics platforms (Google Analytics, Facebook Insights, etc.).
  • Strong understanding of SEO, SEM, and conversion rate optimization (CRO).
  • Experience with A/B testing and multivariate testing methodologies.
  • Strong analytical skills with the ability to interpret data and make strategic decisions.
  • Familiarity with marketing automation tools (HubSpot, Marketo, etc.) is a plus.
  • Proficiency in Excel/Google Sheets for data analysis and reporting.
  • Excellent communication skills and attention to detail

Job Type: Full-time

Pay: From Rs150,000.00 per month

Work Location: In person

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