Head of Marketing Communications

3 days ago

Islamabad, Islamabad, Pakistan esco - Electronic Security Company Full time

Head of Marketing Communications

We are ESCO – Electronic Security Company, proudly partnered with global leaders in security and communication systems including Hikvision, ITC, and Bosch. We are seeking a dynamic Head of Marketing Communications to shape and elevate our brand presence across digital platforms, communication channels, and live events. In this leadership role, you will leverage your strategic vision and hands-on expertise—alongside internal teams and external partners—to drive cohesive messaging, campaigns, and experiences that resonate with our audiences.

Key Responsibilities

Digital Marketing & Social Media

  • Lead the development of compelling social media strategies and content calendars focused on surveillance and communication solutions
  • Oversee creative campaigns in collaboration with internal teams and external agencies, ensuring on-brand visuals and messaging
  • Direct production of graphics, videos, animations, and technical product overviews for social channels
  • Manage website content updates and user experience enhancements
  • Supervise newsletters and email direct marketing (EDM) programs, maintaining a segmented email database for targeted outreach

Brand & Corporate Communications

  • Define and maintain the company's brand guidelines across all print and digital assets
  • Craft and update corporate profiles, "About Us" narratives, organization charts, and executive biographies
  • Compile and present financial and performance metrics to reinforce brand positioning

Events, Promotions & Collateral

  • Conceptualize and execute promotional activities, including branded giveaways, uniforms, and printed materials
  • Plan and manage corporate events, seminars, and tradeshows—from logistics and guest engagement to post-event follow-up
  • Collaborate with the Technical team to develop high-impact commercial presentations and product demos

Retail Branding & Signage

  • Oversee design, production, and installation of signboards, billboards, and in-store displays for company and dealer outlets
  • Ensure consistent brand application across wall graphics, point-of-sale stands, and office décor
  • Schedule and coordinate marketing videos and infographics for retail environments

Leadership & Collaboration

  • Serve as the company's principal spokesperson at public, media, and corporate events
  • Partner with Sales, Technical, and Pre-sales teams to align communications with business objectives
  • Mentor and guide junior marketing staff and external vendors

Qualifications

  • Bachelor's degree in Marketing, Communications, or Visual Design
  • Exceptional writing and presentation skills, capable of engaging diverse B2B and B2C audiences
  • Proficiency in Microsoft Office and design/production tools (e.g., Adobe Creative Suite)
  • Proven ability to manage multiple projects and deadlines in a fast-paced environment
  • Strong leadership, organizational, and stakeholder-management skills

If you're a strategic thinker with a passion for storytelling and a track record of building powerful brand experiences, we want you to lead our Marketing Communications function and drive our next phase of growth.

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