Performance Manager

4 days ago

Karachi, Sindh, Pakistan Brainchild Communications Pakistan Full time 1,200,000 - 3,600,000 per year

Brainchild Communications Pakistan is looking for Performance Marketing Experts.

Qualification: Minimum bachelor's degree

Experience: 4-6+ years in paid social and search (Digital Media Buying)

Location: Karachi

Job Requirements:


•Lead digital advertising campaign setup, pacing, and optimization for multi-market activations on Meta, TikTok, Snapchat and Google dashboards.


•Leverage audience data, pixel signals, and first-party insights to enhance efficiency and performance.


•Identify underperforming areas and implement corrective strategies with a structured test-learn-optimize approach.


•Oversee and guide a team of media buyers, managers, and executives; set clear deliverables and review outputs regularly.


•Provide hands-on training on campaign management, QA processes, and reporting best practices.


•Encourage knowledge-sharing and maintain a high standard of delivery across the hub.


•Lead performance reviews, career conversations, and certification compliance for all direct reports.


•Ensure campaign QA, budget accuracy, and error-free execution through standardized checklists and processes.


•Maintain pacing dashboards, variance trackers, and health check reports across accounts.

Contribute to workflow improvements that enhance team efficiency and data accuracy.


•Support audits, internal reviews, and compliance checks for the performance function.


•Serve as the main point of contact for regional client teams.


•Partner with planning, strategy, and analytics functions to ensure alignment on campaign insights and performance reporting.


•Coordinate with tech partners (Meta, Google, TikTok, etc.) for product adoption and beta testing.

Skills Required:


•Hands-on execution XP with 4-5 advertising platforms (Meta, TikTok, Snapchat, X, Google Search & Performance Max) is mandatory.


•Analytical thinker with the ability to interpret data into actionable insights.


•Proficient in Excel/Google Sheets (pivots, lookups, pacing trackers)


•Proactive in team management, KPI tracking and SOP compliance

Prior experience managing a team of 4+ media buyers


•Prior XP working in agencies and collaborating with multiple stakeholders


•Proficient in Spoken English

Please share relevant CVs at by mentioning "Performance Manager-KHI" in the subject title.

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