PPC Specialist

2 weeks ago

Lahore, Punjab, Pakistan MedCare MSO Global Full time 900,000 - 1,200,000 per year

Medcare MSO is the 3rd largest USA-based medical billing and RCM organization in Pakistan, with 800+ people on board. We implement best practices and adopt state-of-the-art technology tools to achieve results. We are looking for experienced and result-driven PPC Specialists (full-time, office-based positions) to join our Lahore office in the US timings.

Job Descriptions

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms
  • To be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce the risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements and skills

  • Proven experience as a PPC Specialist of 01-02 years.
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, and Yahoo) is preferred
  • Working knowledge of analytics tools
  • Excellent communication skills
  • Analytical thinking with strong math skills

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