
Amazon PPC Specialist
1 week ago
About Us:
We are a dynamic e-commerce company managing multiple brands in the Home & Kitchen and Fitness categories on Amazon. Our mission is to deliver high-quality products and exceptional customer experiences while driving growth through strategic advertising and optimization. We are looking for a skilled Amazon PPC Specialist to join our team and help us maximize our advertising ROI.
Key Responsibilities:
Amazon PPC Campaign Management:
- Plan, create, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display Ads).
- Conduct keyword research, competitor analysis, and targeting strategies to drive traffic and sales.
- Monitor and adjust bids, budgets, and targeting to maximize ROI.
Niche Expertise:
- Leverage in-depth knowledge of the Home & Kitchen and Fitness categories to create tailored advertising strategies.
- Stay updated on industry trends, competitor activities, and Amazon algorithm changes.
Cost Efficiency & Conversion Optimization:
- Analyze campaign performance metrics (ACoS, TACoS, CTR, CPC, etc.) to identify areas for improvement.
- Implement strategies to reduce PPC spend while maximizing conversions and profitability.
- Optimize product listings (titles, bullet points, descriptions, and images) to improve ad performance.
Data Analysis & Reporting:
- Generate regular performance reports and provide actionable insights to stakeholders.
- Use tools like Amazon Advertising Console, Helium 10, Jungle Scout to track and analyze campaign performance.
Collaboration & Strategy Development:
- Work closely with the marketing, sales, and product team to align PPC strategies with overall business goals.
- Develop and execute long-term PPC strategies to scale brand presence and revenue on Amazon.
Testing & Innovation:
- Conduct A/B testing for ad copy, keywords, and targeting to identify best-performing strategies.
- Explore new Amazon advertising features and tools to stay ahead of the competition.
Qualifications:
Experience:
- 3+ years of hands-on experience managing Amazon PPC campaigns.
- Proven track record of reducing ACoS and increasing ROAS.
Skills:
- In-depth knowledge of Amazon Advertising (Sponsored Ads, DSP, etc.).
- Proficiency in Amazon Seller Central and Vendor Central.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with tools like Helium 10, Jungle Scout or similar.
Niche Knowledge:
- Experience working with Home & Kitchen and/or Fitness categories is highly preferred.
Soft Skills:
- Strong communication and collaboration skills.
- Detail-oriented with excellent organizational and time management abilities.
- Self-motivated and able to work independently in a fast-paced environment.
Job Type: Full-time
Ability to commute/relocate:
- Rawalpindi Gpo: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Do you have proven track record of reducing ACoS and increasing ROAS?
- Do you have In-depth knowledge of Amazon Advertising?
- Do you have Amazon UK experience is highly preferred?
Experience:
- Amazon PPC Specialist: 3 years (Required)
Work Location: In person
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