Digital Marketing Agency

Company: Techozon Software House SMC PVT LTD

Location: Islamabad, Pakistan (Remote / Hybrid Options Available)

Job Type: Contract / Full-Time Partnership

Department: Marketing & Sales

Reports To: Project Manager

Company Description

Techozon Software House SMC PVT LTD, based in Islamabad, is a global software services provider operating under the brands Dubai Software Solutions in Stockholm, Sweden, and Mauritz Jarl Software House in Dubai, UAE.

We deliver cutting-edge software solutions by merging the latest technology with practical applications, catering to a diverse international clientele. Our services include custom software development, cloud computing, AI and machine learning integration, mobile app development, and IT consulting.

Our client-centric approach ensures tailored solutions that align with specific business objectives and market dynamics. We aim to expand our reach and boost our online presence through strategic digital marketing initiatives that drive real sales growth, engagement, and brand visibility.

Job Overview

We are looking to partner with a results-driven Digital Marketing Company or team with proven experience in sales-driven marketing, paid advertising, and social media growth.

The selected company will be responsible for creating and executing a full digital marketing strategy aimed at increasing website sales, generating qualified leads, improving engagement, and building a strong digital footprint for Techozon and its partner brands.

Key Responsibilities

1. Sales & Conversion Optimization

Develop and execute marketing campaigns focused on driving real product and service sales through website and social media.

Optimize landing pages, service pages, and checkout flows for maximum conversions.

Implement retargeting, abandoned cart recovery, and funnel tracking strategies.

Measure and analyze conversion rates, sales metrics, and ROI performance.

2. Paid Advertising Management

Create and manage high-performing ad campaigns across:

Meta (Facebook & Instagram) Ads

Google Ads (Search, Display, and YouTube)

TikTok Ads

LinkedIn Ads (for B2B leads)

Continuously test and optimize creatives, targeting, and ad copies for ROI improvement.

Provide weekly and monthly ad performance reports highlighting ROI and sales growth.

3. Social Media Strategy & Management

Develop a monthly content calendar for Instagram, Facebook, LinkedIn, TikTok, and YouTube.

Plan and post engaging content (stories, reels, videos, and carousels).

Increase organic followers, likes, comments, and post reach.

Manage community engagement through timely responses to comments and messages.

4. Content Creation & Creative Direction

Create brand-aligned visual content, graphics, and short-form videos.

Write persuasive ad copy and social captions aligned with the brand voice.

Launch marketing campaigns around new services, case studies, and tech updates.

Manage influencer and collaboration marketing where applicable.

5. SEO & Website Growth

Conduct on-page SEO optimization (titles, meta tags, and keyword strategy).

Improve website performance and UX for better retention and conversions.

Provide monthly SEO reports with keyword rankings and traffic growth insights.

Develop content strategies for blogs, case studies, and landing pages.

6. Analytics & Reporting

Set up and manage Google Analytics, Tag Manager, and Conversion Tracking.

Deliver data-driven insights on marketing performance and sales trends.

Provide weekly and monthly reports covering reach, engagement, sales, and ROAS.

7. Strategic Planning & Consultation

Conduct monthly performance and strategy review meetings.

Recommend new marketing campaigns and optimization techniques.

Perform competitor and trend analysis to maintain competitive edge.

Key Deliverables

Weekly performance and ad reports.

Monthly content calendar and creative assets.

Monthly analytics reports (sales, traffic, engagement).

Growth in sales, conversions, and online visibility.

Continuous campaign and strategy optimizations.

Qualifications & Requirements

Proven experience in sales-oriented digital marketing for tech or eCommerce sectors.

Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, and Analytics tools.

Strong understanding of SEO, SEM, and funnel optimization.

Excellent communication, analytical, and creative skills.

Proven ability to deliver ROI-focused marketing results.

Preferred Skills

Experience with B2B marketing and software industry campaigns.

Familiarity with marketing automation tools (Mailchimp, HubSpot, etc.)

Basic graphic design and video editing knowledge.

Strong strategic thinking and trend analysis skills.

Performance Indicators (KPIs)

Growth in sales and conversion rate.

Increased follower count and engagement rate.

Improved ad ROI (ROAS) and lead generation metrics.

Consistent organic traffic growth.

Compensation

Competitive monthly retainer + ad spend budget.

Performance-based bonuses or incentives available.

How to Apply

Interested companies or experts should submit:

• Company profile and portfolio.
• Case studies with sales-driven marketing results.
• Proposed strategy and pricing plan.

Answer some Questions:

• Please describe one campaign you managed that generated direct sales or high ROI. Include metrics or results achieved. (Short answer)
• What is your approach to increasing website sales and conversion rates for a software or service-based company? (Short answer)
• How do you track and report ROI or ROAS for your clients? (Short answer)
• What's your process for creating a content strategy for Instagram or TikTok to grow followers and engagement? (Short answer)
• Can you share links to your portfolio, campaigns, or social media accounts you've managed? (Short answer)
• How do you ensure content aligns with brand voice and business goals? (Short answer)
• Have you previously handled both organic and paid marketing campaigns simultaneously?
• What unique strategy or idea would you implement to boost sales and and global visibility?

Send your proposal to:

• Subject Line: Digital Marketing Agency