Copywriting Executive

4 days ago

Karachi, Sindh, Pakistan SQUATWOLF Full time 400,000 - 800,000 per year

Company Overview

Founded in Dubai in 2016, SQUATWOLF is a gymwear brand made for athletes who push limits, in and out of the gym. What started in the Middle East has grown into a global movement, with customers in 100+ countries. We're on a mission to elevate the human experience through high-performance gear that drives strength, progress, and purpose.

As we level up, we're building a bold, creative team that's hungry to make an impact. If you're ready to shape the future of gymwear and be part of something powerful, you're in the right place.

SQUATWOLF.COM

Job Overview

The
Copywriting Executive
will be responsible for crafting high-converting, brand-aligned copy across multiple channels, including
SEO-driven blogs, performance marketing ads, CRM emails, and brand campaigns
. This role requires a strategic thinker with a flair for persuasive storytelling, a deep understanding of digital marketing trends, and the ability to adapt tone for different audiences.

Key Responsibilities

1. Content Creation & Copywriting

  • Write, edit, and optimize
    SEO-friendly blog articles
    to drive organic traffic and engagement.
  • Craft compelling
    ad copies
    for performance marketing (Meta, Google Ads, etc.) that align with conversion goals.
  • Develop
    brand-centric content
    for social media, websites, and campaigns while maintaining SQUATWOLF's bold, motivational voice.
  • Create
    email copies
    for CRM campaigns (promotional, lifecycle, and transactional emails) to boost retention and conversions.
  • Collaborate with designers to ensure copy and visuals are cohesive.

2. Cross-Functional Collaboration

  • Work closely with
    SEO teams
    to integrate keywords naturally into content.
  • Support the
    Performance Marketing team
    with A/B testing for ad copies to refine messaging.
  • Assist the
    Brand Marketing team
    in developing taglines, campaign concepts, and storytelling assets.
  • Partner with the
    CRM team
    to personalize email content based on customer segments.

3. Brand Consistency & Optimization

  • Ensure all copy adheres to SQUATWOLF's tone, style, and brand guidelines.
  • Proofread and refine existing content for clarity, grammar, and impact.
  • Stay updated on industry trends (fitness, e-commerce, DTC) to suggest fresh copy angles.

Qualifications & Skills

  • 2-3 years of experience in copywriting, preferably in e-commerce, DTC brands, or digital marketing agencies.
  • Portfolio showcasing SEO content, ad copies, email marketing, and brand storytelling.
  • Strong understanding of SEO principles and keyword integration.
  • Familiarity with performance marketing best practices (CTAs, audience targeting).
  • Ability to write in a conversational yet persuasive tone for fitness audiences.
  • Proficiency in Grammarly, Google Docs, and CMS tools (e.g., Shopify, WordPress).
  • Basic knowledge of CRM platforms (Klaviyo, Mailchimp) is a plus.
  • Self-motivated, deadline-driven, and adaptable to feedback.

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