Digital Marketing Manager

7 days ago

Islamabad, Islamabad, Pakistan Walee Technologies Full time 3,000,000 - 6,000,000 per year

Job Description: Digital Marketing Manager & Community Specialist

Location: Islamabad

Job Type: Full-Time

About QuickTopUps

QuickTopUps is a rapidly growing digital platform operating at the intersection of Gaming, Fintech, and Digital Content Distribution. We enable seamless access to gaming vouchers, digital subscriptions, and online goods through optimized telco and payment integrations.

Position Overview

The Digital Marketing & Community Specialist is a hybrid role for a strategic yet hands-on marketer who excels in digital campaign planning, social media execution, content distribution, and customer engagement. This role requires strong industry insights (particularly in Telco/VAS, Gaming, and Digital Goods) to drive acquisition, engagement, and revenue growth.

Key Responsibilities

1. Marketing Strategy & Campaign Planning (Strategist Role)

  • Develop monthly content calendars and marketing strategies aligned with gaming events, seasons, and sales goals.
  • Track and analyze KPIs such as engagement, reach, CTR, and conversions to refine campaign effectiveness.
  • Ideate and execute user acquisition campaigns to drive traffic and increase top-of-funnel awareness.
  • Conduct ongoing competitor analysis, including pricing, promotions, and content strategies.

2. Content Distribution & Telco Operations

  • Apply telco and digital content distribution understanding to optimize product placement, pricing, and customer flows.
  • Identify partnership and cross-promotion opportunities with payment partners, digital wallets, or carrier billing services.
  • Conduct end-to-end testing of purchase flows, ensuring seamless alignment between frontend promotions and backend delivery (VAS/Vouchers).

3. Social Media & Content Execution

  • Manage day-to-day operations of all social media platforms.
  • Create engaging captions, ad copy, promotional messaging, and push notifications tailored to gamer behavior.
  • Tap into gaming trends, memes, and pop culture for timely, high-impact content to drive organic reach.

4. Community Support & Customer Success

  • Serve as the primary voice of QuickTopUps across social and community channels, maintaining a friendly, gamer-centric tone.
  • Respond to customer queries related to payments, voucher redemption, and general platform usage.
  • Coordinate with technical and product teams to resolve issues and manage a seamless feedback loop.

Experience & Qualifications

  • 4–5 years of experience in Digital Marketing, preferably in Gaming, Telco, VAS, Fintech, or Digital Distribution industries.
  • Strong understanding of social media platforms, content trends, and campaign performance metrics.
  • Experience with digital advertising tools (Meta, Google Ads, TikTok Ads) is a plus.
  • Strong analytical, communication, and copywriting skills.
  • Ability to manage communities, handle customer queries, and maintain a positive brand reputation.

Job Type: Full-time

Application Question(s):

  • Have you previously worked in Gaming, Telco, VAS, Fintech, or Digital Content Distribution? if yes please share experience
  • Have you handled customer or community support for a digital platform (e.g., payment issues, redemption queries)?
  • Please share your current salary and benefits?

Experience:

  • Digital Marketing: 2 years (Required)

Location:

  • Islamabad (Required)

Work Location: In person

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