Digital Marketing Manager

2 weeks ago

Islamabad, Islamabad, Pakistan REXEN Consultancy Full time £35,000 - £55,000 per year

We are looking for a dynamic, Digital Marketing Manager to lead our ecommerce growth and online sales in the UK market—with a particular focus on high-impact social media marketing across Meta (Facebook/Instagram), Google Ads and TikTok.

This is a strategic and hands-on role responsible for owning the entire digital marketing funnel, driving sales via our eCommerce platform, and building a strong brand presence in competitive online spaces.

Key Responsibilities

  • Own ecommerce marketing and online sales performance
     across all digital channels for the UK market.
  • Plan, execute, and optimize 
    paid and organic social media campaigns
     on Google Ads, Meta 
    (Facebook & Instagram) and TikTok.
  • Stay up to date with trends in e-commerce, digital sales platforms, and consumer behaviour.
  • Analyze data and key performance indicators (KPIs) to optimize campaigns and sales funnel performance.
  • Launch and promote products, seasonal promotions, and conversion-driven campaigns tailored to UK consumer behaviour.
  • Develop and execute digital sales strategies to meet or exceed revenue targets.
  • Monitor and analyze 
    campaign and sales performance metrics
    , A/B test strategies, and implement continuous improvements.
  • Lead content development for UK social media, including TikTok videos, Instagram Reels, posts, and stories in collaboration with creative teams.
  • Stay updated on 
    UK social trends
    , platform algorithm changes, and emerging formats to keep content fresh and effective.
  • Manage budgets with a focus on 
    ROI and efficient acquisition costs
    .

Requirements

  • 3–5 years' experience
     in marketing with direct responsibility for 
    eCommerce sales and digital campaign performance
    .
  • Strong experience running 
    paid and organic campaigns on Google Ads, TikTok and Meta (Facebook/Instagram)
    .
  • Proven ability to grow online sales through 
    social media and digital performance marketing
    .
  • Deep understanding of 
    UK digital consumer behaviour
    , eCommerce trends, and social engagement strategies.
  • Hands-on experience with 
    Shopify, Google Analytics, Meta Ads Manager, TikTok Ads Manager, Klaviyo, HubSpot
    , etc.
  • Excellent storytelling and content instincts for social platforms, especially TikTok and Instagram.
  • Highly analytical with the ability to use data to drive commercial outcomes.
  • Strong communication skills and ability to collaborate across departments.

Desirable Attributes

  • Experience in a 
    fast-paced ecommerce or start-up environment
    .
  • Ability to 
    own sales pipelines end-to-end
     through paid media and digital strategies.
  • Passionate about 
    social media, content trends, digital selling
    , and 
    brand storytelling
    .
  • Creative, proactive, and highly organized with attention to detail.

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