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ASO Executive

2 weeks ago

Lahore, Punjab, Pakistan IT GLOBE Full time 900,000 - 1,200,000 per year

Job description:

IT Globe is a fast-growing product-based mobile app development company. We build innovative digital products for a global audience and are passionate about delivering high-performing mobile applications with strong organic growth.

Position Overview:

We are looking for an enthusiastic and data-driven ASO Executive with 1–2 years of experience to manage and optimize our apps across the Play Store and App Store. The ideal candidate should have hands-on experience with ASO tools, keyword strategies, competitor analysis, and market trends.

Key Responsibilities:

  • Optimize app titles, descriptions, and metadata to improve rankings and visibility on both Play Store and App Store.
  • Perform keyword research and implement best ASO practices.
  • Monitor app performance, user behavior, and conversion metrics using tools like Google Play Console, App Store Connect, and analytics platforms.
  • Conduct A/B testing of creatives including icons, screenshots, and videos.
  • Research competitors and keep up with the latest ASO trends and algorithm changes.
  • Collaborate with designers and developers to ensure app store guidelines are met and new features are highlighted effectively.

Requirements:

  • Bachelor's degree in Marketing, Business, or a relevant field.
  • 1–2 years of experience
     in ASO or app marketing.
  • Strong understanding of ASO tools such as AppTweak, Sensor Tower, Mobile Action, or similar.
  • Basic understanding of SEO and app analytics.
  • Familiarity with app performance metrics (CTR, CVR, retention, etc.).
  • Good communication and research skills.
  • A results-oriented mindset with attention to detail.

Onsite Position: Johar town, Lahore

working hours 9 am to 6 pm (Mon to Fri)