Performance Marketing Specialist
2 days ago
Performance Marketing / Paid Media Specialist
Role Description
This is
a full-time, on-site role for a Performance Marketing Specialist based in Lahore. The individual will be responsible for designing, implementing, and monitoring performance marketing strategies across digital platforms. Key tasks include managing campaigns, analyzing data to optimize performance, conducting A/B testing, and delivering insights through reports. Additionally, the role requires collaboration with creative and content teams to ensure alignment with brand goals and audience needs.
What you'll do
- Plan, run, and optimize paid campaigns across Meta (Facebook & Instagram), Google, TikTok, and other relevant platforms
- Deep-dive into data to analyze performance, spot patterns, and improve ROAS
- Work closely with the creative team to suggest, brief, and refine high-performing ad creatives
- Conduct competitor analysis and market research to identify opportunities and gaps
- Continuously optimize, test, and scale campaigns based on real performance data
What we're looking for
- Strong understanding of paid digital marketing, with hands-on experience managing and optimizing campaigns
- Analytical mindset with a genuine interest in numbers, insights, and experimentation
- Prior experience collaborating with creatives (designers, video editors, content teams)
- Comfortable testing new ideas, failing fast, and scaling what works
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