Performance Marketer

2 days ago

Lahore, Punjab, Pakistan Mixt Home Tutors Full time

Job Title:
Performance Marketer

Location:
Lahore, near Model Town Link Road (On-site)

Company Description

Mixt Academy is a trusted name in academic excellence, offering high-quality tutoring services from Grade KG to Grade 12. We cater to multiple international and local curriculums including O Levels, A Levels, IGCSE, EDEXCEL, CBSE, IB, and AQA, through both online and physical sessions conducted by highly qualified instructors.

As our team continues to expand, we aim to uplift teaching standards and enhance student outcomes by investing in professional development and structured training programs for our tutors.

Role Description

As a
Performance Marketer
at Mixt Academy, you will be responsible for planning, executing, and optimizing data-driven digital marketing campaigns to drive leads, enrollments, and brand growth. You will manage paid advertising channels, analyze performance metrics, and continuously optimize campaigns to maximize ROI while aligning with Mixt Academy's business and growth objectives.

Key Responsibilities

  • Plan, execute, and manage performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other relevant paid channels.
  • Develop and optimize full-funnel strategies to drive leads, conversions, and enrollments.
  • Monitor daily campaign performance, budgets, and KPIs, ensuring efficient spend and maximum ROI.
  • Conduct A/B testing on creatives, ad copies, landing pages, and audiences to improve performance.
  • Collaborate with content, academic, and sales teams to align campaigns with messaging, offers, and enrollment goals.
  • Analyze data and prepare regular performance reports with actionable insights.
  • Optimize landing pages and conversion journeys in coordination with design and content teams.
  • Track audience behavior and identify growth opportunities through analytics tools.
  • Stay updated with the latest trends, algorithm changes, and best practices in performance marketing and paid media.

Requirements

  • Minimum 5 years of proven experience as a Performance Marketer, Digital Marketing Specialist, or similar role.
  • Strong hands-on experience with Google Ads, Meta Ads Manager, and performance tracking tools.
  • Solid understanding of conversion tracking, analytics, pixels, and attribution models.
  • Analytical mindset with strong reporting and optimization skills.
  • Ability to manage budgets and deliver measurable results.
  • Excellent communication and coordination skills.
  • Experience in the education or ed-tech sector is a plus.

Why Join Mixt Academy?

  • Supportive and collaborative work environment
  • Market-competitive salary
  • Health Insurance
  • Provident Fund
  • Opportunities for continuous professional growth and development

Interested candidates are encouraged to apply and become a part of our growing team

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