Senior PPC Specialist

5 days ago

Lahore, Punjab, Pakistan Bridgeway Solution Full time 280,000 - 420,000 per year

Job Title: Senior PPC Specialist (Forex Industry) – Remote

Location: Remote

Job Type: Full time (12pm to 8pm PK time)

Overview

Our client, an EU-based financial services and trading company, is seeking a highly skilled Senior PPC Specialist with proven experience in the Forex industry. This full-time remote role requires an expert in managing and optimizing high-budget PPC campaigns across Google Ads and Meta Ads, with a deep understanding of the trading funnel, compliance requirements, and acquisition metrics such as FTDs and CPL.

The ideal candidate is performance-driven, analytical, and comfortable working independently. Experience using AI tools like ChatGPT to improve workflows, ad copy, and testing processes is considered an advantage.

Key Responsibilities

  • Manage, optimize, and scale PPC campaigns across Google Ads and Meta Ads specifically for the Forex/trading niche.
  • Ensure all campaigns comply with financial services and Forex advertising regulations.
  • Analyze KPIs and funnel metrics to adjust bidding strategies and maximize ROI.
  • Conduct audience segmentation and market research to target traders across various regions.
  • Write high-quality, localized, and compliant ad copy tailored to trading audiences.
  • Collaborate with designers, CRO specialists, and developers to improve landing pages and funnel performance.
  • Take full ownership of PPC budgets while delivering measurable outcomes such as FTDs, ROAS, and CPL targets.
  • Monitor campaign performance with reporting tools like Looker Studio and prepare actionable insights.
  • Stay updated on trends, competitor strategies, and regulatory changes in the Forex industry.

Required Qualifications

  • Proven experience managing Google Ads and Meta Ads campaigns specifically within Forex, trading, or financial services.
  • Demonstrated success running and optimizing high-budget, ROI-focused campaigns.
  • Strong English copywriting skills with the ability to create compliant, conversion-focused messaging.
  • Familiarity with ChatGPT or custom GPT solutions for ad copy refinement and workflow enhancement.
  • Excellent analytical skills with experience interpreting acquisition metrics.
  • Highly proactive, self-directed, and strong in communication.
  • Experience with Looker Studio or similar reporting tools is a plus.

Additional Skills We Value

  • Strong understanding of the Forex trading funnel and trader behavior.
  • Ability to combine strategic thinking with compliance awareness.
  • Creativity in developing engaging and high-performing ad concepts.
  • Experience integrating PPC within a broader omnichannel marketing strategy.
  • Strong collaboration skills with cross-functional teams.

Tools and Processes

  • Communication via Slack, with all tasks requiring approval before going live.
  • Proficiency in or similar task management workflows.
  • Ability to follow established processes while contributing improvements.

Benefits

  • Health insurance
  • Fully remote role
  • Significant growth opportunities within a rapidly expanding EU-based trading company
  • Competitive salary starting from PKR 280,000 per month (higher for senior Forex profiles)

Job Type: Full-time

Pay: Rs280,000.00 per month

Work Location: In person

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