PPC Expert

2 weeks ago

Lahore, Punjab, Pakistan Best Custom Boxes Full time $60,000 - $80,000 per year

We seek a PPC (Pay Per Click) Expert/Manager to run Google and Meta campaigns and monitor paid search budgets.

In this role, your goal will be to ensure the highest possible return on investment (ROI) for our online marketing efforts.

Must have 2-4 years of experience in the related field (packaging industry or female clothing brand, to be more specific)

Job Description/Responsibilities:

Launching and optimizing PPC and Meta campaigns and GOOGLE AdWords

Monitoring budgets and overseeing search platform accounts

Tracking KPIs and producing useful reports for management

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google AdWords, Bing)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise copy for adverts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce the risk of click fraud

Keep abreast of PPC

Requirements and Skills:

Must have 2-4 years of experience in the related field.

Must have worked in the Packaging Industry or a Female Clothing Brand.

Proven experience as a PPC Manager or Digital Marketing Specialist

Experience in data analysis and reporting

Knowledge of digital marketing concepts

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)

Excellent communication skills

Analytical thinking with strong math skills

BSc/BA in Marketing, Digital Media, or a related field; AdWords certification is a plus

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