Digital Marketing Manager

2 weeks ago

Pakistan Aqua Coders Full time 1,000,000 - 1,500,000 per year

Role Purpose

Drive all digital marketing outcomes for a Sydney-based mortgage broking brand. You will develop and execute data-driven strategies that lower Cost per Lead (CPL), maximise Return on Ad Spend (ROAS), and strengthen brand trust across channels.

Key Responsibilities

  • Continuously analyse Australian mortgage market offers, competitors, and audience pain points to refine value propositions.
  • Own full-funnel Facebook & Instagram ad strategy: from audience research and creative briefing to budgeting, execution, optimisation, and reporting.
  • Conduct A/B tests (creative, copy, landing pages) to improve CPL and ROAS.
  • Segment existing borrower database and design automated nurture flows, cross-sell/refinance triggers, and customer-win-back campaigns.
  • Monitor deliverability, open/click rates, and settlement attribution.
  • Implement programs that prompt happy clients to leave Google reviews; respond to all reviews professionally and in line with compliance.
  • Actively participate in relevant Australian property and finance Facebook groups to build authority and funnel warm traffic.
  • Lead end-to-end delivery of agreed strategic marketing projects (e.g., website refresh, brand identity uplift, marketing automation audits), each with clear scope, success metrics, timeline, budget, and vendor coordination.
  • Establish project plans, track milestones, and ensure on-time, on-budget delivery in partnership with internal stakeholders and external agencies.
  • Produce weekly and monthly dashboards covering spend, CPL, ROAS, funnel conversion, email revenue, and brand metrics.
  • Present insights and proactive recommendations to leadership.
  • Work closely with brokers, compliance, and support teams to ensure creative and copy meet ASIC and NCCP regulatory requirements.
  • Coordinate with external designers, copywriters, and media buyers where specialist support is needed.

Requirements and Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or equivalent.
  • Google Analytics Certification and/or Meta Blueprint Certification preferred.
  • 5+ years in performance/digital marketing, including lead generation advertising (Meta) with demonstrated CPL and ROAS improvements.
  • Experience in Australian financial-services or highly regulated industry preferred.
  • Advanced knowledge of Meta Ads Manager, email automation platforms and CRMs.
  • Strong analytical mindset; proficient in Excel/Sheets & data visualisation.
  • Excellent English copywriting and communication skills; able to localise tone for Australian audience.
  • Project management expertise (Agile or similar) with vendor oversight.
  • Self-starter located in Lahore with reliable high-speed internet and ability to work Australian hours.

Job Type: Full-time

Pay: Rs100, Rs150,000.00 per month

Education:

  • Bachelor's (Required)

Experience:

  • project management: 3 years (Preferred)
  • Australian financial services: 2 years (Preferred)
  • digital marketing: 5 years (Required)

License/Certification:

  • Google Analytics and/or Meta Blueprint Certification (Preferred)

Work Location: Remote

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