Digital Marketing Manager

5 days ago

Pakistan Aqua Coders Full time 100,000 - 1,500,000 per year

Role Purpose

Drive all digital marketing outcomes for a Sydney-based mortgage broking brand. You will develop and execute data-driven strategies that lower Cost per Lead (CPL), maximise Return on Ad Spend (ROAS), and strengthen brand trust across channels.

Key Responsibilities

  • Continuously analyse Australian mortgage market offers, competitors, and audience pain points to refine value propositions.
  • Own full-funnel Facebook & Instagram ad strategy: from audience research and creative briefing to budgeting, execution, optimisation, and reporting.
  • Conduct A/B tests (creative, copy, landing pages) to improve CPL and ROAS.
  • Segment existing borrower database and design automated nurture flows, cross-sell/refinance triggers, and customer-win-back campaigns.
  • Monitor deliverability, open/click rates, and settlement attribution.
  • Implement programs that prompt happy clients to leave Google reviews; respond to all reviews professionally and in line with compliance.
  • Actively participate in relevant Australian property and finance Facebook groups to build authority and funnel warm traffic.
  • Lead end-to-end delivery of agreed strategic marketing projects (e.g., website refresh, brand identity uplift, marketing automation audits), each with clear scope, success metrics, timeline, budget, and vendor coordination.
  • Establish project plans, track milestones, and ensure on-time, on-budget delivery in partnership with internal stakeholders and external agencies.
  • Produce weekly and monthly dashboards covering spend, CPL, ROAS, funnel conversion, email revenue, and brand metrics.
  • Present insights and proactive recommendations to leadership.
  • Work closely with brokers, compliance, and support teams to ensure creative and copy meet ASIC and NCCP regulatory requirements.
  • Coordinate with external designers, copywriters, and media buyers where specialist support is needed.

Requirements and Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or equivalent.
  • Google Analytics Certification and/or Meta Blueprint Certification preferred.
  • 5+ years in performance/digital marketing, including lead generation advertising (Meta) with demonstrated CPL and ROAS improvements.
  • Experience in Australian financial-services or highly regulated industry preferred.
  • Advanced knowledge of Meta Ads Manager, email automation platforms and CRMs.
  • Strong analytical mindset; proficient in Excel/Sheets & data visualisation.
  • Excellent English copywriting and communication skills; able to localise tone for Australian audience.
  • Project management expertise (Agile or similar) with vendor oversight.
  • Self-starter located in Lahore with reliable high-speed internet and ability to work Australian hours.

Job Type: Full-time

Pay: Rs100, Rs150,000.00 per month

Education:

  • Bachelor's (Required)

Experience:

  • project management: 3 years (Preferred)
  • Australian financial services: 2 years (Preferred)
  • digital marketing: 5 years (Required)

License/Certification:

  • Google Analytics and/or Meta Blueprint Certification (Preferred)

Work Location: Remote

  • SEO & Digital Marketing Specialist

    1 week ago

    Pakistan SEO & Marketing Full time $104,000 - $130,878 per year

    About the RoleWe are looking for a highly skilled and motivated SEO & Digital Marketing Specialist to manage and grow our company's online presence from the ground up. The candidate will be responsible for end-to-end SEO implementation, paid advertising (Google & Social Media), social media management, online customer engagement, and email marketing...

  • Digital Marketing Manager

    3 days ago

    Pakistan Team Zeta (Hiring Agency) Full time 100,000 - 2,000,000 per year

    We seek a Remote Digital Marketing Manager for Restaurants & E-commerce (Eastern Time Zone) with expertise in:Mandatory Requirements:- Digital Marketing & Strategies- Growth MarketingFrom E commerce or Restaurant industryRequirementsProven experience in digital and growth marketingStrong track record in Restaurants and/or E-commerceFluent in EnglishRemote...

  • Digital Marketing Manager

    1 week ago

    Pakistan Innovadel Technologies Full time $200,000 - $400,000 per year

    Lead all digital marketing activities, with a strong emphasis on business lead generation and conversion.Build and manage paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other channels focused on B2C and SMB lead generation.Drive user acquisition, activation, and retention through data-driven growth strategies.Define and track key...

  • Digital Marketing Manager

    1 week ago

    Daska, Pakistan Hr Ways 3 Full time $60,000 - $80,000 per year

    About the job Digital Marketing Manager Position: Digital Marketing Manager (Fashion Industry)About Company: The company has century-old legacy in sports apparel and ball manufacturing, where innovation meets excellence having 4000 workforce serving globally.Overview: Were seeking an experienced Marketing Manager with a strong background in...

  • Digital Marketing

    1 week ago

    Pakistan HAXSDROID TECHNOLOGIES Full time 300,000 - 600,000 per year

    Job Title: Digital Marketing & Ads Posting (Internship – Profit Based Salary)Company: Haxsdroid TechnologiesLocation: Remote / KarachiDescription:Haxsdroid Technologies is hiring a motivated Digital Marketing & Ads Posting Intern to join our growing team. This internship is profit-based, which means you will earn through profit sharing on completed...

  • Digital Marketer

    1 week ago

    Pakistan Gunness & Associates Full time $75,000 - $80,000 per year

    About Us:Gunness & Associates is a leading Canadian immigration consultancy dedicated to helping individuals and families successfully navigate the path to permanent residency, work permits, study permits, and other immigration solutions. We are now expanding our digital reach and looking for a results-driven Digital Marketer who can not only manage paid...

  • Digital Marketing Officer

    1 week ago

    Pakistan Synergic Training and Consulting Full time 500,000 - 800,000 per year

    Synergic Training- Abu Dhabi is seeking a talented and proactive Digital Marketing Officer to join our dynamic team. The ideal candidate will have a strong background in digital marketing, specifically in areas relevant to training institutes, corporate training materials, or educational services.Key ResponsibilitiesSEO (Search Engine Optimization): Manage...

  • digital marketing executive

    1 week ago

    Pakistan Tide Immigration Full time 60,000 - 75,000 per year

    Job DescriptionWe are looking for a Marketing Executive with hands-on experience in digital marketing, social media management, SEO, Meta Ads, and graphic designing. This role is perfect for someone creative, analytical, and passionate about building brands in the digital space.Key ResponsibilitiesManage and grow social media channels (Facebook, Instagram,...

  • Digital Marketing Executive

    1 week ago

    Pakistan Folio3 Full time $104,000 - $130,878 per year

    We are seeking a creative and driven Digital Marketing Executive. This role is ideal for someone with strong B2B marketing experience who can craft impactful content, build brand presence, and engage audiences across multiple digital channels.Responsibilities:Create compelling content marketing assets, including blogs, website copy, whitepapers, case...

  • Digital Marketing Intern

    1 week ago

    Pakistan MEETING MATTERS CLINIC Full time ₹180,000 - ₹240,000 per year

    Are you passionate about digital marketing and eager to gain hands-on experience? We're looking for a Digital Marketing Intern to join our team and support our online marketing efforts , with a focus on social media and LinkedIn marketing.What You'll DoAssist in creating and executing digital marketing strategies.Support LinkedIn campaigns for brand...