
Email Marketing Manager
3 days ago
Job Description:
We're seeking an experienced Senior Email Marketing Specialist to lead our email marketing efforts and drive business growth. You'll develop and execute strategic email campaigns, optimize email performance, and collaborate with cross-functional teams to achieve marketing goals.
Key Responsibilities:
Develop and execute comprehensive email marketing strategies.
Design and implement email campaigns to drive engagement and conversions.
Analyze and optimize email performance metrics (open rates, click-through rates, conversions).
Collaborate with design and content teams to create visually appealing and effective email templates.
Segment and target email lists for maximum impact.
Stay up-to-date with industry trends and best practices.
Strong copywriting and content creation skills.
Requirements:
5+ years of experience in email marketing.
Proven track record of successful email campaigns.
Strong understanding of email marketing metrics and analytics.
Excellent writing, design, and project management skills.
Experience with email marketing automation tools (e.g., Mailchimp, Klaviyo).
Nice to Have:
Experience with marketing automation platforms (e.g., Marketo, Pardot).
Knowledge of HTML and CSS.
Familiarity with A/B testing and experimentation.
* Salary: Market Competitive.
* Benefits:
Medical.
Annual, casual & sick leaves.
* Location: DHA, Karachi.
* Shift: Evening.
* Working Days: 5 (Sat & Sun off).
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