SaaS Product Marketing Specialist

2 weeks ago

Lahore, Punjab, Pakistan HR Force International Full time 900,000 - 1,200,000 per year
  • Develop and execute go-to-market (GTM) strategies for SaaS products.
  • Craft product positioning, messaging, and value propositions tailored to target customer segments.
  • Collaborate with Product Managers to translate features into customer-focused benefits.
  • Lead content marketing strategies including case studies, whitepapers, blogs, product videos, and sales enablement materials.
  • Drive lead generation campaigns using digital marketing channels (SEO, SEM, PPC, email, LinkedIn campaigns, ABM).
  • Conduct market research, competitor analysis, and customer insights to refine marketing strategies.
  • Build and manage product launch campaigns to support customer acquisition and retention.
  • Partner with Sales teams to provide collateral, battle cards, and training materials for closing deals.
  • Track and analyze key metrics to optimize marketing campaigns and report ROI.

Benefits
  • Bachelor's/Master's in Marketing, Business, or related field (MBA preferred).
  • 4+ years of experience in SaaS Product Marketing / B2B Marketing (FinTech, RegTech, or Security SaaS preferred).
  • Proven expertise in positioning, GTM strategy, and lead generation for SaaS products.
  • Strong understanding of customer lifecycle in SaaS (acquisition → retention → upsell/cross-sell).
  • Experience with marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
  • Exceptional written and verbal communication skills.
  • Ability to work in a fast-paced, global SaaS environment.

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