Performance Marketing Manager

20 hours ago

Lahore Punjab Pakistan Starzplay Arabia Full time 900,000 - 1,200,000 per year

Position Overview:

The Performance Marketing Manager will play a pivotal role in shaping and executing our digital marketing strategy. This role requires a data-driven, strategic thinker with a track record in performance marketing. The successful candidate will manage and optimize marketing campaigns across various digital channels to drive customer acquisition, engagement, and retention.

Key Responsibilities:

1. Channel Development:

   - Develop and execute comprehensive performance marketing strategies across channels to meet business goals.

   - Identify new growth opportunities and innovative approaches to performance marketing channels and media mix.

2. Campaign Management:

   - Plan, create, and manage digital marketing campaigns, including paid search, social media, display advertising, and email marketing.

   - Monitor and optimize campaign performance to maximize ROI.

3. Analytics and Reporting:

   - Analyze campaign performance data to derive actionable insights.

   - Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations.

4. Budget Management:

   - Manage and allocate the performance marketing budget effectively to ensure optimal spending and ROI.

   - Track and report on budget utilization and performance.

5. Collaboration:

   - Work closely with cross-functional teams, including creative, content, and product to align marketing efforts with overall business objectives.

   - Collaborate with external third-party vendors as needed.

6. Optimization:

   - Continuously test and optimize campaigns, including A/B testing of creatives, landing pages, and ad copy.

   - Implement best practices for conversion rate optimization (CRO) and user experience (UX).

 
Qualifications: 

- Bachelor's degree in Marketing, Business, or a related field

- 3/4+ years of experience in performance marketing, with a proven track record of managing successful digital marketing campaigns.

- Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.

- Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, SEMrush, Tableau).

- Excellent understanding of SEM, and PPC principles.

- Proficiency in marketing automation platforms

- Strong project management skills and the ability to manage multiple projects simultaneously.

- Strong communication and presentation skills.

- Creative thinking and problem-solving abilities.

- A proactive and results-oriented mindset.

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