Digital Marketing Executive

2 weeks ago

Lahore, Punjab, Pakistan IT Devices Online Full time 1,200,000 - 2,400,000 per year

Job Description

Digital Marketing Executive

About Us

IT Devices Online is a leading provider of cutting-edge IT hardware, software and solutions, known for delivering high-quality, innovative products to a wide range of industries. We focus on SMBs, mid-market, and enterprise clients, ensuring we meet the needs of businesses of all sizes.

About the role

We are seeking a Marketing Executive to oversee and drive the growth of our online sales channels. We are looking for a results-driven Digital Marketing Executive to join our team and take the lead in executing paid ad campaigns that drive measurable ROI, especially on Google platforms.

Key Responsibilities:

· Plan, execute, and optimize Google Ads campaigns, with a strong focus on Google Shopping Campaigns.

· Manage budgets across paid channels to meet performance targets.

· Conduct keyword research and competitor analysis to inform campaign strategies.

· Collaborate with the content and design teams to develop ad creatives and landing pages.

· Manage and optimize Google Merchant Center and ensure product feeds are error-free and compliant with Google's policies.

· Analyze ad performance, generate weekly/monthly reports, and communicate insights with actionable recommendations to stakeholders.

· Use Google Analytics, Google Tag Manager, and campaign dashboards to track performance metrics like CTR, CPC, ROAS, and conversions.

· Analyze competitor activity and market trends to refine strategies.

· Stay up to date with the latest trends and updates in Google Ads, shopping campaigns, and digital marketing as a whole.

· Explore other paid channels (LinkedIn Ads, Meta Ads) as secondary platforms when required.

· Support email marketing, SEO, and social media campaigns as needed.

Requirements:

· Bachelors/Masters degree in Marketing, Business, IT, or a related field

· 2–3 years of hands-on experience managing Google Ads campaigns, especially Google Shopping Campaigns.

· Proficiency in Google Ads, Google Merchant Center, Google Analytics, and Google Tag Manager.

· Strong understanding of performance marketing, conversion, and online customer acquisition.

· Analytical mindset with strong Excel/Google Sheets skills for campaign analysis and reporting.

· Basic understanding of SEO, retargeting, and digital funnel strategy.

· Excellent communication skills and attention to detail.

· Ability to work independently, manage multiple campaigns, and meet deadlines.

What We Offer

· Health Insurance

· Casual, sick and annual leaves

· Opportunities for professional growth and development.

· Collaborative and supportive work environment.

· The chance to work with a dynamic and innovative team.

Note: It's a Full-time On-site job in Gulberg 3, Lahore

Timings: 6:00 PM to 3:00 AM / 7:00 PM to 4:00 AM / 8:00 PM to 5:00 AM Pakistan time

Job Type: Full-time

Pay: Up to Rs150,000.00 per month

Application Question(s):

  • Good communication is a must for this position. How do you rate your English communication out of 10.
  • Are you comfortable with Full-time On-site job in Gulberg 3, Lahore?
  • Have you read the complete job description?

Experience:

  • Digital Marketing for IT Industry: 2 years (Required)
  • Google Ads, Google tools and Campaigns, : 2 years (Required)
  • SEO: 1 year (Required)

Work Location: In person

Expected Start Date: 01/09/2025

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