ASO Executive
7 days ago
Job Description:
IT Globe
is a fast-growing product-based mobile app development company. We build innovative digital products for a global audience and are passionate about delivering high-performing mobile applications with strong organic growth.
Position Overview:
We are looking for an enthusiastic and data-driven ASO Executive with 1–2 years of experience to manage and optimize our apps across the Play Store and App Store. The ideal candidate should have hands-on experience with ASO tools, keyword strategies, competitor analysis, and market trends.
Key Responsibilities:
- Optimize app titles, descriptions, and metadata to improve rankings and visibility on both Play Store and App Store.
- Perform keyword research and implement best ASO practices.
- Monitor app performance, user behaviour, and conversion metrics using tools like Google Play Console, App Store Connect, and analytics platforms.
- Conduct A/B testing of creatives including icons, screenshots, and videos.
- Research competitors and keep up with the latest ASO trends and algorithm changes.
- Collaborate with designers and developers to ensure app store guidelines are met and new features are highlighted effectively.
Requirements:
- Bachelor's degree in Marketing, Business, or a relevant field.
- 1–2 years of experience in ASO or app marketing.
- Strong understanding of ASO tools such as App-Tweak, Sensor Tower, Mobile Action, or similar.
- Basic understanding of SEO and app analytics.
- Familiarity with app performance metrics (CTR, CVR, retention, etc.).
- Good communication and research skills.
- A results-oriented mindset with attention to detail.
Job Type: Full-time (Onsite)
Monday to Friday (9am to 6pm)
Work location: Johar town, Lahore
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