Pinterest Ads Specialist

2 weeks ago

Pakistan Byld Commerce Full time 900,000 - 1,200,000 per year

Job Description:

We are looking for a data-driven and creative Pinterest Ads Specialist to plan, execute, and optimize advertising campaigns on Pinterest. The ideal candidate will have hands-on experience with Pinterest Ads Manager, audience targeting, creative optimization, and e-commerce or lead generation funnels.This role requires a mix of strategic thinking, creative eye for visuals, and analytical skills to deliver high-performing campaigns that drive traffic, conversions, and brand visibility.Key Responsibilities

  • Plan, set up, and manage Pinterest ad campaigns including brand awareness, traffic, conversions, and catalog sales.
  • Conduct audience research and segmentation to target ideal customer groups.
  • Optimize ad creatives, pins, and boards to improve CTR and conversion rates.
  • Manage and maintain Pinterest product catalogs and shopping ads.
  • Conduct A/B testing for creative, targeting, and bidding strategies.
  • Monitor and analyze campaign performance, preparing weekly/monthly reports with actionable insights.
  • Stay updated on Pinterest Ads policies, new features, and best practices.
  • Collaborate with content creators and designers to ensure ad creatives align with brand voice and audience expectations.
  • Integrate Pinterest advertising with wider marketing campaigns (e.g., retargeting via Meta or Google Ads).

Job Requirements

Education & Experience

  • Bachelor's degree in Marketing, Business, Communications, or related field (preferred).
  • 2+ years of proven experience in Pinterest Ads or social media advertising.
  • Experience with Pinterest Ads Manager, catalog setup, and tracking pixels.

Skills & Competencies

  • Strong understanding of Pinterest user behavior, trends, and platform algorithms.
  • Knowledge of conversion tracking, retargeting, and campaign attribution.
  • Proficiency in data analysis and reporting tools (Pinterest Analytics, Google Analytics, Looker Studio).
  • Creative eye for visual storytelling, pin design, and engaging ad copy.
  • Strong project management skills, with the ability to handle multiple campaigns simultaneously.
  • Understanding of e-commerce funnels and performance marketing strategies.

Job Type: Full-time

Education:

  • Bachelor's (Preferred)

Experience:

  • Pinterest Ads : 2 years (Required)

Language:

  • English (Required)

Location:

  • Remote (Preferred)

Work Location: Remote

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