Manager, Rider Engagement

2 weeks ago

Karachi, Sindh, Pakistan foodpanda Full time $80,000 - $120,000 per year

The pandas have embarked on an inspiring journey to serve "Meal for Every Table." This adventure began in the bustling hub of our Delivery Heroes, Vendor Partners, Suppliers, Pandamarts, and Passionate Homechefs, all united by the dream of delivering joy through delicious food & more. Together, our pandas face challenges, bring innovations, and with unwavering determination and heart, they strive to deliver Meal for Every Table.

Join us on our journey as we aim to connect with 25% of Pakistan's population, delivering more than just meals, uplifting lives, and driving positive transformation throughout the nation. Come onboard as a
Rider Engagement Manager
and play your part in the
Logistics
domain.

On this journey, you will report to
Lead Rider Engagement & Communications

Your Responsibilities will include:

  • Manage the full rider lifecycle, from acquisition to reactivation.
  • Define the strategy, create activation campaigns, do deep dive analysis, create content, and invent innovative bonuses.
  • Responsible for the acquisition strategy, to improve conversion over our onboarding funnels with the aim of maximizing applicant conversion
  • Build partnerships and collaborations that support rider well-being and enhance the overall rider experience.
  • Oversee the lifecycle strategy; set-up and execute campaigns that improve the rider lifecycle (ex: improving performance, minimizing churn, reactivating lapsed riders, )
  • Project Management - take ownership of high-leverage projects and drive them forward to completion using team members to help in execution
  • Responsible for the Campaign Management; set-up and execute activation campaigns that boost rider performance, inventing innovative bonuses, and evaluating the outcome of your campaigns
  • Conduct engagement surveys and align with operations on actions to improve Riders experience
  • Work continuously to enhance the process of enrolment, onboarding and payment in alignment with other Logistics sub-functions

Your role in this journey requires the following:

  • Bachelor's Degree in Marketing/Business or equivalent
  • 3-4 years of work experience
  • Strong leadership and communication skills, able to work independently and reliable
  • Proactive and could lead independent projects
  • Ability to communicate effectively and confidently at all levels
  • Process-oriented and data-driven
  • Well versed with G-Suite

What does your playfield look like?

  • We work in a flexible but fast paced environment.
  • We start and end with customers to deliver exceptional service.
  • We love to innovate, prioritize, decide, and deliver.
  • We love what we do, and we don't rest until our targets are achieved.. So if you're also someone who is driven until the dream is achieved, come join us.

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