Email Marketing Specialist
4 days ago
Email Marketing Specialist (Karachi, Pakistan – Night Shift)
Compensation: USD $300–$500 per month (based on experience)
Schedule: 9:00 AM–6:00 PM EST (PKT: 7:00 PM–4:00 AM)
Location: Karachi, Pakistan
About Summon Electronics
Summon Electronics is a US-based distributor of electronic components serving global customers. We move fast, value accuracy, and prize clear, compelling communication with our buyers and prospects.
Role Overview
We're seeking a detail-oriented Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement and pipeline. You'll own day-to-day execution in our email platform and partner with Sales on promotions, product availability, and outreach.
What You'll Do
- Build and send newsletters, promotions, and lifecycle/automation flows
- Write concise, on-brand copy (subject lines, CTAs, snippets)
- Segment lists by profile, industry, engagement, and lifecycle stage
- Maintain list health: validate imports, manage bounces/unsubscribes, improve deliverability
- A/B test subject lines, send times, content blocks, and offers
- Track KPIs (open/click rates, CTR, conversions, reply rate) and report weekly with insights
- Coordinate with Sales on campaigns for key parts, inventory drops, and follow-ups
- Keep templates brand-consistent and mobile-responsive
What You'll Need
- 1–2+ years in email marketing or CRM/lifecycle marketing
- Hands-on experience with major ESPs/CRMs (Mailchimp, Klaviyo, ActiveCampaign, HubSpot, Zoho, etc.)
- Strong written English and an eye for clean layout/design
- Understanding of segmentation, deliverability basics, and CAN-SPAM compliance
- Comfortable with spreadsheets and basic analytics (UTMs, GA basics, CTR math)
- Ability to work the PKT night shift listed above
Nice to Have
- B2B/electronics or distribution experience
- Basic HTML for email editing
- Copywriting/testing portfolio or examples of past campaigns
- Experience integrating ESP with CRM (e.g., Zoho)
What We Offer
- Competitive monthly pay (USD) and stable, long-term role
- Growth path into Lifecycle/CRM or Marketing Ops
- Supportive, fast-moving, globally distributed team
Summon Electronics is an equal opportunity employer.
Job Type: Full-time
Pay: Rs80, Rs140,000.00 per month
Work Location: Remote
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