Assistant Manager – Growth

2 weeks ago

Lahore, Punjab, Pakistan 365 Care Group Full time 900,000 - 1,200,000 per year

Location:

Lahore (On-site)

Experience:

4–6 years |
Industry Preference:

Fintech, Payments, E-commerce, or High-Growth Tech Startups

About the Role

We're looking for a data-driven growth marketer to lead our paid acquisition and funnel optimization efforts. As
Assistant Manager – Growth & Performance

, you'll be responsible for scaling our customer base through Meta, Google UAC, TikTok, and emerging ad platforms while maximizing ROI. You'll work closely with product, design, and CRM to create a seamless journey from first click to loyal customer.

Key Responsibilities

  • Campaign Strategy & Execution

: Plan, launch, and optimize paid campaigns across multiple channels, balancing short-term conversions with long-term LTV.
- Funnel Optimization

: Identify and fix drop-off points in the acquisition funnel using analytics and A/B testing.
- Creative Testing

: Collaborate with designers and video editors to test different hooks, formats, and messages.
- Tracking & Reporting

: Maintain accurate UTMs, build performance dashboards, and deliver weekly/monthly insights to leadership.
- Budget Management

: Allocate and manage monthly ad spend across channels with performance accountability.
- Cross-Team Collaboration

: Work with CRM on reactivation and retention campaigns, and with product on conversion-focused updates.

Required Skills & Experience

  • 4–6 years in paid acquisition, growth, or performance marketing.
  • Strong track record of managing budgets above PKR 5M/month.
  • Proficiency in Google Ads, Meta Ads Manager, and TikTok Ads Manager.
  • Experience with Google Analytics 4, Looker Studio, and attribution tools.
  • Comfort with rapid testing and iteration.

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