Search Engine Optimization Specialist

4 days ago

Karachi, Sindh, Pakistan DRAPPY STORES UK LIMITED Full time 600,000 - 1,200,000 per year

SEO Strategy & Execution

  • Develop and execute comprehensive SEO strategies aligned with business goals.
  • Conduct thorough keyword research to identify high-value opportunities.
  • Optimize website architecture, content, and metadata for maximum visibility.

On-Page Optimization

  • Perform detailed site audits and recommend improvements.
  • Optimize content, titles, headings, and internal linking structures.
  • Ensure website follows best practices for crawlability and indexing.

Off-Page Optimization

  • Build and maintain high-quality backlink strategies.
  • Monitor competitors' backlink profiles and develop outreach campaigns.
  • Collaborate with bloggers, influencers, and publishers for link-building opportunities.

Technical SEO

  • Monitor and resolve crawl errors, broken links, and site performance issues.
  • Work with developers to improve site speed, mobile responsiveness, and schema markup.
  • Ensure website is optimized for Core Web Vitals and Google's algorithm updates.

Content & Collaboration

  • Collaborate with content writers to ensure SEO best practices are applied.
  • Provide SEO recommendations for blogs, landing pages, and product descriptions.
  • Develop content calendars based on keyword trends and search intent.

Analytics & Reporting

  • Use SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.) to monitor performance.
  • Track keyword rankings, organic traffic, and conversion metrics.
  • Prepare monthly performance reports with actionable insights.

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