Performance Marketing Specialist

3 hours ago

Karachi, Sindh, Pakistan USEO - United Search Engine Optimization Full time 900,000 - 1,200,000 per year

Job Title: Performance Marketing Specialist

Overview:

We are seeking a proactive and experienced Performance Marketing Specialist to lead our paid media strategy and drive impactful multi-channel campaigns. If you're analytical, results-oriented, and keep a pulse on industry trends, we invite you to join our team.

Responsibilities:


• Develop and execute comprehensive Facebook, Google Ads, and Social Ads strategies, optimizing campaign performance for diverse client portfolios.


• Manage monthly paid advertising budgets effectively to ensure optimal ROI and client satisfaction.


• Explore emerging media avenues and contribute to strategic media plans for enhanced campaign reach and effectiveness.


• Conduct in-depth audience research to inform precise campaign segmentation and targeting strategies.


• Implement advanced tracking and analytics techniques to measure campaign performance and provide insightful recommendations for optimization.


• Collaborate closely with creative teams to develop high-converting ad creatives aligned with campaign objectives.


• Craft compelling ad copy, conduct thorough keyword research, and facilitate seamless integration between organic and paid search efforts.


• Stay abreast of industry best practices and algorithm changes, adapting strategies and tactics accordingly to maximize campaign success.


• Analyze campaign performance using reporting tools and metrics, offering strategic insights and optimization recommendations to achieve client goals.

Requirements:


• 3+ years of hands-on experience in digital marketing, with a strong focus on paid media management.


• Proficiency in Facebook Business Manager, Google Ads, and analytics tools, demonstrating a deep understanding of campaign setup, optimization, and performance measurement.


• Strong analytical and reporting skills, with the ability to interpret data and draw actionable insights to drive campaign success.


• In-depth knowledge of SEO principles and various digital marketing channels, contributing to holistic marketing strategies.


• Excellent project management and organizational skills, with the ability to prioritize tasks and meet deadlines in a fast paced environment.

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