Performance Marketing Manager

2 weeks ago

Islamabad, Islamabad, Pakistan Zeta Technologies (Pvt) Ltd. Full time

Role Summary

We are launching a new-age global digital connectivity business centered around E-SIM technology, and we're seeking a Performance Marketing Manager to lead growth across markets. This role demands a data-driven marketer who will design and execute full-funnel paid campaigns, blending analytical precision, creative storytelling, and growth experimentation to maximize acquisition, activation, and lifetime value for our digital users.

Duties And Responsibilities

Strategy & Planning

  • Develop and own the global performance marketing strategy for eSIM products across key digital channels (Search, Social, Display, Video, Affiliate, and Programmatic).
  • Design full-funnel acquisition frameworks that drive measurable outcomes — CAC, ROAS, conversion rate, and retention uplift.
  • Create scalable, automated campaign architectures for multi-market execution.

Execution & Optimization

  • Launch, manage, and continuously optimize high-budget paid media campaigns across Google, Meta, TikTok, and other ad networks.
  • Conduct A/B and multivariate testing across creatives, audience cohorts, and landing experiences.
  • Partner with the Product & UI teams to refine activation flows, checkout UX, and onboarding journeys to improve conversion and retention.

Analytics & Insights

  • Implement robust tracking and attribution using GA4, Google Tag Manager, and data visualization tools (Looker, Data Studio, Power BI, etc.).
  • Monitor daily and weekly campaign performance, reporting insights and recommendations to leadership. Monitor results against business targets.
  • Leverage analytics to identify emerging opportunities by region, validity, audience segment and product attributes
  • Stay ahead of digital trends, tools, and platform updates.

Collaboration

  • Work cross-functionally with Product, Commercial, and Design teams to ensure alignment between campaign messaging, pricing, and product features.
  • Own the performance marketing budget, ensuring optimal allocation and cost efficiency across global markets.

Job Specifications

  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • 5–8 years of experience in performance or growth marketing, preferably in telecom, digital products, or e-commerce.
  • Proven record of managing significant monthly ad spend with high ROI.
  • Expertise in Google Ads, Meta Ads, TikTok Ads, programmatic buying, affiliate and influencer marketing.
  • Advanced proficiency in GA4, Tag Manager, Looker Studio, and data-driven decision-making.
  • Experience analyzing funnel and usage data to enhance conversion, retention, and customer lifetime value (CLV).
  • Familiarity with E-SIM, mobile plans, or digital subscription models will be an advantage.
  • Creative thinker with an experimental, data-driven approach to problem-solving.
  • Analyze usage data and feedback to enhance performance, usability, and customer satisfaction.

Location

Corporate Office, I-9/3, Islamabad

No. of position: 1

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