Digital Insights Associate

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey Tomorrow can't wait, let's shape it together

British American Tobacco has an exciting opportunity for a Digital Insights Associate

Your key responsibilities will include:

What are we looking for?

• Deliver continuous and objective consumer journey evaluations (online to offline) by analyzing data, ensuring timely and accurate reports, and supporting digital KPI setting with past campaign data and benchmarks.
• Collaborate with internal teams (Activation, IDT, Consumer Insights & Foresight) and external partners (media and technical agencies) to ensure data accuracy, availability, and holistic consumer insights.
• Track and analyze brand and campaign performance using digital tools (Google Analytics, Sprinklr, Salesforce, SimilarWeb), consolidating results across websites, social media, campaigns, surveys, and dashboards.
• Conduct social listening, competitor analysis, and trend monitoring to generate insight reports for launches and campaigns, identifying optimization opportunities across APMEA South.
• Continuously enhance data quality by exploring new tools and sources, investigating internal/external databases, and expanding current datasets to drive business growth.

Essential experience, Skills and Knowledge

• 1 – 4 years of experienced in Digital Marketing, Data, Analytics, and Digital Agencies with strong credibility in using digital analytics tools and advanced technologies.
• A good communicator who is analytical, agile in dealing with ambiguity, and able to manage pressure effectively.
• Proficient in digital analytics tools (Google Analytics, Adobe Analytics, Sprinklr, Power BI, Advanced Excel, SQL, Enterprise Data Platforms) with hands-on experience in data interpretation, consolidation, and report preparation.
• Strong marketing acumen with awareness of global digital trends, consumer behaviour, and commercial insights, enabling the delivery of timely and actionable reports that support business objectives, campaigns, and digital touchpoints.
• Skilled in presenting data-driven insights, embedding new technologies, and engaging stakeholders effectively through clear communication, structured frameworks, and the ability to gain buy-in across all levels.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We're one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.