Consumer Insights Executive

6 days ago

Lahore, Punjab, Pakistan Systems Limited Full time 900,000 - 1,200,000 per year

Systems Limited is looking for a
Consumer Insight Executive
for its Marketing Department with the following skill set:

Responsibilities

· Support the Insights Lead in research project setup, including proposal and questionnaire finalization, LEX approval, and managing agencies for results delivery.

· Synthesize primary and secondary research to provide insights on category/brand performance, purchase drivers, and consumer behavior using strong analytical and storytelling skills.

· Prepare management reports highlighting trends, patterns, and predictions using relevant data.

· Deliver category and brand performance measurement, competitor reviews, and in-depth analysis.

· Collaborate with planning, trade, and digital teams to develop dashboards that enable effective decision-making.

· Extract, process, and validate data from multiple sources to ensure accuracy and integrity.

· Analyze large datasets to identify patterns, trends, and predictive insights for business foresight.

· Build algorithms to merge, interrogate, and manage data extracts required by stakeholders.

· Automate data collection processes to reduce manual effort and improve efficiency.

· Maintain and refresh insight trackers and dashboards accurately and on time.

· Deliver ad-hoc data queries and extracts for internal stakeholders.

· Validate and review data provided by research agencies before release to business.

· Assist Insights Managers with data collation, presentation updates, and research project management.

Requirements:

· Bachelor's degree in Business, Statistics, Economics, Information Technology, or related field.

· 3–5 years of experience in qualitative and quantitative research, data analysis, and insight generation.

· Strong understanding of research methodologies with proven ability to synthesize information, identify trends, and highlight opportunities.

· Proficiency with analytical tools such as Power BI for automation and visualization.

· Advanced MS Office skills (Excel, PowerPoint, Word).

· Experience in project management, with strong planning and prioritization skills.

· Strong analytical and problem-solving abilities.

· Ability to interpret data and extract meaningful insights.

· High attention to detail and accuracy.

· Proficiency in Microsoft Excel, PowerApps, Power BI, or similar data analysis tools.

· Familiarity with reporting and visualization platforms.

· Advanced Power BI expertise and Strong background in Statistics is preferred.

Location: Karachi, Lahore, Islamabad

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