Email Marketing Expert

2 weeks ago

Lahore, Punjab, Pakistan Aslase Full time 104,000 - 130,878 per year

Company Overview:

We are an IT Company that specialises in developing and executing high-quality software and web solutions for a diverse range of clients. We are looking for a passionate
Email Marketing Expert
to join our team and be with us for a long time.

Job Descriptions:

  • Plan, design, and execute email marketing campaigns to promote products or services.
  • Manage and grow the email subscriber list while ensuring data accuracy and compliance with GDPR/anti-spam laws.
  • Create compelling email content, subject lines, and templates aligned with brand guidelines.
  • Segment audiences and personalize campaigns for better engagement.
  • Monitor campaign performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights.
  • Conduct A/B testing on subject lines, content, and layouts to improve results.
  • Collaborate with design, content, and sales teams to ensure campaigns align with overall marketing goals.
  • Stay updated on email marketing trends, tools, and best practices.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
  • 1+ year of experience in email marketing or digital marketing.
  • Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue, Klaviyo, or similar).
  • Basic knowledge of HTML/CSS for email template editing (a plus).
  • Strong copywriting and content creation skills.
  • Analytical mindset with the ability to interpret data and optimize campaigns.
  • Knowledge of email deliverability best practices and compliance guidelines.
  • Strong communication and time-management skills.

Prefered Skills:

  • Familiarity with CRM systems and automation workflows.
  • Understanding of customer segmentation and lifecycle marketing.
  • Experience in e-commerce or B2B email campaigns.

Benefits

  • Bi-annual Increment
  • Medical
  • Annual Leaves
  • Leave Encashment
  • Eid Bonuses
  • Subsidized Meals
  • Travel Allowance for Females
  • Team Lunch/Dinner
  • Market Competitive Salary

Timings:
12pm-9pm

Location:
J-Block, DHA-EME Society

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