Email Marketing Specialist

2 weeks ago

Lahore, Punjab, Pakistan Next Bridge System Full time 104,000 - 130,878 per year

Job Title:
Lead Generation & Email Marketing Expert

Employment Type:
Full-time

Location:
Johar Town, Lahore [On-site]

Experience Level:
1–2 years

Industry:
Digital Marketing

Job Description

We are seeking a proactive and detail-oriented
Lead Generation & Email Marketing Expert
to join our marketing team. The ideal candidate will be responsible for identifying and collecting potential leads and executing targeted email campaigns to convert them into clients. This role requires strong research, communication, and technical skills to manage the complete lead generation and email outreach process.

Key Responsibilities

  • Research and extract potential leads through LinkedIn, Google, directories, and other online platforms.
  • Build and maintain accurate lead databases.
  • Create, segment, and manage email lists for targeted campaigns.
  • Write and send personalized cold emails and follow-ups to prospects.
  • Design and test email templates for better engagement and response rates.
  • Track campaign performance, analyze metrics (open rate, CTR, replies), and prepare reports.
  • Collaborate with the marketing and sales teams to align lead generation and outreach efforts.
  • Stay updated with lead generation tools, email marketing platforms, and industry best practices.

Requirements

  • 1–2 years of experience in lead generation and email marketing.
  • Proficiency with tools like LinkedIn Sales Navigator, , , Mailchimp, HubSpot, or similar.
  • Strong research skills to identify quality leads.
  • Understanding of email deliverability, spam filters, and GDPR/anti-spam regulations.
  • Good writing skills for email copy and subject lines.
  • Excellent communication, organization, and time-management abilities.

Preferred Skills (Plus Points)

  • Knowledge of sales funnels and cold outreach strategies.
  • Familiarity with A/B testing and campaign optimization.
  • Basic knowledge of HTML/CSS for customizing email templates.

How to Apply

Please submit your CV and portfolio (samples of lead generation work or email campaigns) at
)
or WhatsApp us at

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