Assistant Manager

Location:

Lahore (On-site/Hybrid)

Experience:

4–6 years

Industry Preference:

Fintech, Travel, Consumer Apps

Role Overview:

We're seeking a
content strategist with fintech and cross-border payments expertise

who can merge creativity, compliance, and data. As
Assistant Manager – Content Strategy

, you'll lead the content engine that fuels customer acquisition, builds brand trust, and drives retention.

From
landing pages

and
trust-building blogs

to
app store descriptions

and
push notifications

. You'll ensure all content communicates
security, transparency, and cultural relevance

to global diaspora audiences. You'll balance
AI-assisted production

with strong editorial oversight, ensuring content is accurate, human, and impactful.

Key Responsibilities

Editorial Leadership & Planning

• Own the
  global content calendar

across web, app, email, social, and in-app notifications.
- Align editorial planning with
SEO roadmaps, product launches, campaigns, and corridor-specific growth goals

.
- Ensure compliance-approved messaging across all touchpoints (fees, exchange rates, KYC, timelines).

Content Creation & Optimization

• Edit and refine
  AI-assisted drafts

for accuracy, clarity, cultural nuance, and regulatory alignment.
- Partner with SEO/ASO teams to ensure all content is
optimized for acquisition & retention

(keywords, schema, structured FAQs).
- Create
evergreen corridor content hubs

to drive organic visibility.
- Ensure tone is consistent:
trustworthy, empathetic, and simple for financial literacy

.

Multi-Channel Distribution

• Repurpose content across
  web, blog, app, CRM (email, WhatsApp, push), social media, PR, and community platforms

.
- Customize formats per channel (blogs, infographics, reels, corridor explainers, video testimonials).
- Build
localized content

(Urdu, Bengali, Amharic, Arabic, etc.) for diaspora communities in target markets.

Performance & Growth Integration

• Define and track
  content KPIs

: organic traffic, installs, KYC completions, first transaction, LTV uplift from organic cohorts.
- Use
GA4, Firebase, MMPs, and Looker Studio

to measure full-funnel impact of content.
- Run A/B tests on messaging to optimize conversion.
- Monitor reviews, ratings, and user feedback across platforms to feed insights into content loops.

Cross-Functional Collaboration

• Partner with
  Growth & Performance

on ad copy testing and funnel messaging.
- Work with
SEO & ASO

on keyword-driven content across corridors and app stores.
- Collaborate with
CRM

for lifecycle content: onboarding, reactivation, referral campaigns.
- Liaise with
Design & Video

for storytelling assets (explainer videos, customer testimonials, product walkthroughs).

Required Skills & Experience

• 4–6 years in
  content strategy or editorial roles

for consumer-facing tech, or fintech.
- Proven track record of building
multi-channel content ecosystems

that drive measurable acquisition and retention.
- Expertise in
SEO-driven content planning

(Ahrefs, SEMrush, SurferSEO).
- Familiarity with
ASO copywriting and metadata optimization

.
- Hands-on experience with
AI content tools

(Jasper, , ChatGPT) and
editorial refinement workflows

.
- Proficiency with
analytics platforms

: GA4, Firebase, Looker Studio, Search Console.
- Strong editorial judgment, with ability to
simplify financial jargon into user-friendly language

.
- Knowledge of
multi-language content strategy

for diaspora audiences.
- Bonus: Experience coordinating with
compliance teams

on financial product messaging.

KPIs You'll Own

• SEO Content KPIs

: Organic sessions, keyword rankings, corridor landing page visibility.
- Engagement KPIs

: CTR on emails, push, and in-app content.
- Conversion KPIs

: % of organic traffic converting to installs → KYC → first transaction
- ASO/Trust KPIs

: Ratings, reviews, store listing conversions.