Technical Specialist for Digital Marketing, Content Growth

• Location: Onsite
• Type: Full-time

About the Company

We are a digital media and technology group developing multiple content-driven and service-based online platforms across travel, lifestyle, and business sectors.

Our focus is on building engaging, growth-oriented digital experiences — from online content hubs to B2B service portals — and expanding them through inbound marketing, SEO, content creation, social media, and digital partnerships.

We're assembling a small, highly capable in-house Digital Growth Team that will plan, execute, and manage all marketing, content, and communication initiatives across our internal websites and digital properties.

About the Role

We're looking for a Technical Marketing Specialist who can think strategically, act decisively, and execute hands-on.

You'll be fully responsible for end-to-end digital growth — building marketing systems, managing SEO, creating content, running ads, sending campaigns, analyzing data, and driving real inbound traffic and engagement.

This role blends marketing, content development, and analytics. You'll create strategies, write blogs, manage websites, and execute every component yourself — ensuring each platform grows consistently.

Responsibilities1. Digital Marketing & Growth

• Develop and execute marketing strategies across company-owned websites.
• Plan, implement, and optimize SEO (on-page, off-page, and technical) for all properties.
• Build and manage Dynamic SEO systems to scale rankings across categories and pages.
• Create and manage paid campaigns (Google Ads, Meta Ads, YouTube) for targeted growth.
• Handle inbound and outbound B2B marketing campaigns to onboard creators, clients, and partners.

2. Content & Blog Creation

• Write, edit, and publish blogs, landing page copy, and web content for company sites.
• Research keywords and optimize content for SEO and readability.
• Coordinate with the Social Media Creator to ensure consistent brand messaging across platforms.
• Create and update static website content, product descriptions, and marketing pages.

3. Email Marketing & Outreach

• Build and manage campaigns using Mailchimp or similar tools.
• Execute email outreach to guest bloggers, YouTubers, influencers, and B2B partners.
• Develop automated funnels for lead generation and relationship nurturing.

4. Analytics & Optimization

• Measure performance using Google Analytics, Search Console, SEMrush, Ahrefs, and other tools.
• Track conversions, keyword rankings, engagement, and campaign ROI.
• Prepare monthly reports with growth insights and improvement strategies.

5. Collaboration & Leadership

• Work closely with the leadership team, developers, and designers on all marketing-related initiatives.
• Provide guidance on creative direction, content priorities, and campaign execution.

Required Skills & Experience

• 5+ years in digital marketing, SEO, or growth strategy roles.
• Strong knowledge of content marketing, blog creation, and website management.
• Hands-on experience with Google Analytics, Search Console, SEMrush, Ashrefs, and ad platforms.
• Proven ability to manage both organic and paid traffic generation.
• Strong copywriting, editing, and communication skills.
• Excellent understanding of email, outreach, and lead-generation systems.

Why This Role Is Exciting

• Work across multiple internal platforms — each with its own growth challenge and opportunity.
• End-to-end ownership: from content creation to campaign performance.
• Direct collaboration with leadership, zero bureaucracy, and creative freedom.
• A chance to shape multiple brands from the ground up.

Job Type: Full-time

Pay: Rs100, Rs150,000.00 per month

Ability to commute/relocate:

• Islamabad: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How would you rate your communication skills out of 10?

Language:

• English (Required)

Location:

• Islamabad (Preferred)

Work Location: In person