Meta Ads Manager

24 hours ago

Islamabad, Islamabad, Pakistan Errands Services Full time $60,000 - $120,000 per year


Meta Ads Manager (Lead Generation / Performance Marketing)

Location:
Remote / Hybrid (Preference for candidates overlapping U.S. or Pakistan hours)

Company:
Guidestar Marketing Group LLC

Employment Type:
Full-Time

About Guidestar Marketing Group

Guidestar Marketing Group LLC is a U.S.-based
performance marketing and lead generation company
specializing in
Medicare, ACA, Final Expense, and Health Insurance
campaigns.

We manage large-scale ad spends and route thousands of live calls daily through our in-house call center and proprietary tech stack.

We're expanding our media team and seeking a
Meta Ads Manager
who's analytical, creative, and experienced in scaling compliant lead-generation campaigns.

What You'll Do

  • Plan, launch, and optimize
    Meta (Facebook & Instagram)
    ad campaigns for inbound calls and high-intent leads.
  • Develop and test
    ad creatives, copy variations, and audience segments
    for continuous improvement.
  • Monitor performance data and optimize toward
    CPL, CPA, and ROAS goals
    .
  • Manage
    tracking pixels, events, and Conversion API integrations
    for accurate attribution.
  • Collaborate with design, tech, and compliance teams to ensure
    CMS and TCPA compliance
    .
  • Prepare weekly reports with insights, trends, and scaling recommendations.
  • Stay updated on Meta policy changes and algorithm updates.

What You Bring

  • 2+ years of experience
    managing and scaling Meta Ads for
    lead generation or direct response campaigns
    .
  • Strong hands-on experience with
    Meta Ads Manager
    ,
    pixel configuration
    , and
    event tracking
    .
  • Proven record of optimizing ad spend and improving conversion rates.
  • Experience with
    insurance, healthcare, or financial services verticals
    is highly preferred.
  • Excellent analytical, communication, and reporting skills.

Bonus Skills

  • Familiarity with tools like
    Ringba, Retreaver, Hyros, LeadsBridge, or Zapier
    .
  • Knowledge of
    U.S. healthcare advertising and CMS/TCPA regulations
    .
  • Experience with creative testing and funnel optimization.

What We Offer

  • Competitive salary or performance-based structure (CPA/CPL models).
  • Remote flexibility and collaborative growth-oriented culture.
  • Opportunity to work on
    large-scale media budgets
    and enterprise-level campaigns.
  • Career growth path toward the
    Media Buying Director
    role.


How to Apply

If you're passionate about digital performance and ready to scale results, we'd love to hear from you

Send your resume and sample campaign results to:


Inam Malik


Or apply directly through LinkedIn with the subject line:
"Meta Ads Manager – [Your Name]"

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