
Digital Marketing Manager – SaaS
2 weeks ago
Job Summary:
We are seeking an experienced Digital Marketing Manager to lead our marketing strategy, optimize the SaaS marketing funnel, and drive growth through targeted campaigns. The ideal candidate has a track record in SaaS marketing, excels in data-driven decision-making, and can implement effective strategies across channels to engage, convert, and retain customers.
Key Responsibilities:
- Develop and execute digital marketing strategies that drive customer acquisition and engagement.
- Optimize campaigns across various channels, including social media, email, search, and content marketing.
- Analyze customer data to refine messaging and targeting across the SaaS marketing funnel.
- Collaborate with product and sales teams to align marketing efforts with company goals.
- Manage a team of digital marketers, providing guidance and support.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field; Master's preferred.
- 5+ years of experience in digital marketing, with a strong focus on SaaS.
- Proficient in CRM and marketing automation tools.
- Strong analytical skills with an ability to interpret data and make data-driven decisions.
Job Type: Full-time
Work Location: In person
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