Product Marketing Manager

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles' SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

About Us
We're a fast-growing digital lifestyle led telco organization, that's brand-driven and believes in bold ideas and impactful storytelling. Our team thrives on originality, creative strategies, and delivering work that cuts through the noise.

*The Role*
We are looking for a seasoned Product Marketing Manager in Pakistan, with a strong background in digital-fits companies (e.g., Saraz, Careem, Foodpanda, fintechs or super-apps). The ideal candidate has launched, positioned, and scaled consumer-facing digital products in competitive markets and knows how to connect the dots between product, marketing and consumer needs. This is also a client facing role, hence you will be working with Global clients to launch and scale new products.

As a Product Marketing Manager, you will bridge product development and market adoption. You'll own go-to-market strategy, product positioning, messaging, by layering strong consumer insights. You will work closely with product managers, sales team, brand, growth, creative and ensure you make the product stand out in the market, to achieve strong adoption and retention. If you're keen on product storytelling combined with a growth mindset, then this role is for you.

*What You'll Do*

• Part of a regional team, you will lead Product marketing for key non-telco global products
• Develop and execute GTM strategies for new product launches and feature rollouts
• Define compelling product positioning, value propositions and messaging tailored to different customer segments
• Collaborate with designers, marketers, and product managers to bring campaigns to life
• Be a thought partner for global clients, where these non-telco products are launching and ensure the GTM is successful
• Develop and manage PMM briefs, collaborating with internal teams and external partners to craft compelling product value propositions

*What We're Looking For*

• Bachelor's degree in Marketing, Business Administration, or a related field
• 4-6 years of experience in product or growth marketing in a digital-first environment (e-commerce, ride-hailing, food delivery, fintech, super-apps)
• Proven track record of launching and scaling consumer-facing digital products (either B2C or B2B2C)
• Strong understanding of user journey, growth funnels, and digital marketing channels
• Experience working cross-functionally with product, design, growth, and data teams
• A strategic thinker with a creative edge to tell stories in an effective way
• Excellent project management and organizational skills
• Advanced proficiency in tools like Google slides, Google sheets and slack
• Comfortable to work independently in a fast-paced, entrepreneurial environment

*Great to Have*

• Worked in markets beyond just Pakistan
• Knowledge of AI tools and leveraging them for everyday work
• Proven ability to use A/B testing, experimentation, and funnel optimization to drive growth

*Why Join Us?*

• Be part of a Global team that values creativity and innovation
• Get exposure to working with Global clients and opportunity to travel
• Flexible and collaborative culture
• Competitive salary and growth opportunities

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement
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Circles' Candidate Data Protection and Privacy Policy.
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Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.