Customer Loyalty Associate

About AkzoNobel
Since 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It's what you'd expect from a pioneering and long-established paints company that's dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let's paint the future together.

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2024 Akzo Nobel N.V. All rights reserved.

Job Purpose

• To design, roll out, and monitor initiatives for the engagement of the Painter – a key influencer. To work closely with the sales team, especially MDO and PROs to ensure KPI's about Painter engagement are met

Key Accountabilities

• Design, roll out, and monitor national painter engagement initiatives
• Engage painters on Pocket-Heart- Mind approach as per SESA guidelines and ensure relationship building sustained over time by winning with painters and gaining painter loyalty
• Implement regionally aligned painter engagement projects i.e Bandhan under the supervision of Customer Marketing Manager
• Identify painter needs through Painter segmentation and develop value proposition for each category of painter
• Ensure timely and accurate business reporting of Key Performance Indicators of different painter engagement initiatives
• Monitor purchase trends of painters to identify areas of opportunity
• Equip Painters with Enablers/Tools i.e product demonstration tools, product knowledge brochures etc to help them convince consumers
• Work on painter's skill building and capability development through trainings to help them in growing their business
• Ensure accurate painter data base is maintained
• Ensure effective use of CRM to help building better relationship with painters
• Liasoning with vendors i.e Software houses, banks etc for token (in-can incentive) and painter management tools to ensure smooth operations
• Responsible for development of training material for Painter Relationship Officer
• Monitor performance of Painter Relationship Officers (PRO) to ensure business KPIs and met
• Share best practices at national level.
• Spend time in market for self and competitor analysis
• Ensure 100% HSE compliance for all tasks and then ultimately completing annual audits
• The job holder is directly reporting to the Head of Marketing
• The job requires the job holder to assist HOM on all parameters regarding the Painter engagement
• Close linkage is required with the team with constant follow-ups
• Daily contact with the Sales Trade team and the Sales Housing Team
• The job holder is to maintain flexibility
• The job can require him/her to perform tasks that are not clearly defined in the job description but aligned with the need of Decorative Business

Experience

• 3-6 years of relevant experience
• Strong MS Office Skills (Excel, Word & PowerPoint)
• Excellent Communication
• Demonstrated leadership, team skills and multifunctional skill base

Education

• BBA/BSC from a reputable institute

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 48103