Performance Marketing Executive

3 days ago

Karachi, Sindh, Pakistan Bachaa Party Full time 120,000 - 180,000 per year

š‘šžš¬š©šØš§š¬š¢š›š¢š„š¢š­š¢šžš¬ :

o Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, and other relevant platforms.

o Manage campaign budgets, bidding strategies, and audience targeting.

o Conduct A/B testing on creatives, ad copy, and placements to maximize ROI.

o Monitor and analyze performance metrics (CTR, CPA, ROAS, conversions) and prepare actionable reports.

o Develop and execute email marketing and push notification campaigns using marketing automation tools (e.g., MoEngage, Klaviyo, Mailchimp, Braze).

o Build and segment customer journeys based on behavioral data (purchases, browsing history, churn signals).

o Create automated workflows for onboarding, cart abandonment, re-engagement, and retention campaigns.

o Optimize subject lines, send times, and content through A/B testing.

o Leverage analytics tools (Google Analytics, Meta Ads Manager, automation dashboards) to track campaign effectiveness.

o Identify customer trends and insights to improve targeting, personalization, and messaging.

o Provide regular performance reports with recommendations for optimization.

š‘šžšŖš®š¢š«šžš¦šžš§š­š¬:

o Bachelor's degree in Marketing/Business or related field.

o 2ā€“3 years' experience in digital marketing (paid social + marketing automation).

o Hands-on with Meta Ads Manager, TikTok Ads, Google Analytics & automation tools.

o Strong analytical, creative & copywriting skills.

o Knowledge of customer segmentation, retention marketing & lifecycle campaigns.

o Experience in e-commerce or consumer brands is a plus.

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